Nesreen Magdy

Observer
DISC Type : ic

Regional Senior Marketing Associate at Americana Restaurants

United Arab Emirates

Overview

Nesreen is a Regional Senior Marketing Associate at Americana Restaurants with a background in media and marketing roles at Starcom, Nestlé, and Momentum. A graduate of The American University in Cairo, she has experience managing brand campaigns and marketing for major food and beverage companies.

She has a demonstrated passion for social causes, having been part of the research, branding, and design team for the Egyptian Autistic Societys notable campaign, "Pass On The Light. " This project involved coordinating with significant public figures to raise awareness.

Interesting fact: The autism awareness campaign she contributed to, "Pass On The Light, " successfully involved major Egyptian celebrities like Shereen Reda and Menna Shalaby.

Personality Overview

Curious

Assertive

Example Seeker

They often ask many questions and rely heavily on information and documentation.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally good communicators and can be hard to convince.

Topics They Care About

Restaurant Marketing
Currently drives marketing for Americana Restaurants, recently promoting Wimpy's brand mission of elevation and innovation.
Influencer Partnerships
Recently managed a campaign for Wimpy's that partnered with top fitness influencers in the UAE to promote a 'better-for-you' message.
Autism Awareness
Played a key role in the research and branding for the Egyptian Autistic Society’s "Pass On The Light" campaign, showcasing a commitment to social impact.

Media Appearances

Nesreen has no verified media appearances

Work History

12-2021
Regional Senior Marketing Associate at Americana Restaurants
3-2020 - 11-2021
Media Executive at Starcom
1-2019 - 6-2019
Account Executive at Momentum
7-2018 - 9-2018
Trade Marketing Executive at Nestlé
6-2017 - 8-2017
Marketing Internship at Orcas

Education

2015 - 2019
Bachelor's degree from The American University in Cairo
High School Diploma from Hayah International Academy

More Information

Social Presence :

Prographics :

Exp : 6 Location : United Arab Emirates Job Level : N/A Designation : Regional Senior Marketing Associate at Americana Restaurants
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Insights For Selling To Nesreen

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Share testimonials from known people and give multiple examples of product value
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nesreen is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Nesreen

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Nesreen move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Nesreen take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Nesreen

Personality Compatibility


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