Ángel Luis Castillo Merchán

Enthusiast
DISC Type : i

Chief Restaurant Officer CRO at McDonald's

Greater Madrid Metropolitan Area, Spain

Overview

Ángel Luis Castillo Merchán is the Chief Restaurant Officer at McDonalds Spain, where he has built his entire career since 1998. He leads the operations strategy, innovation, and digitalization for all restaurants, leveraging his extensive experience from various leadership roles within the companys operations department.

He is a passionate advocate for community-focused initiatives and social solidarity, actively promoting campaigns that support children and families. He often celebrates the success of franchisees, viewing them as crucial partners in the companys growth and local development.

Having risen through the ranks over 25+ years, he possesses a deep, ground-up understanding of McDonalds operations.

Personality Overview

Consensus Focused

Optimistic

Amiable & Agreeable

They tend to be agreeable by nature, so take their promises with a pinch of salt.
  They are more about building relationships than just cutting deals. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

National Expansion
He is driving an ambitious expansion plan across Spain, celebrating new restaurant openings that generate local employment and economic development.
Franchisee Success
Frequently highlights the achievements of local franchisees, emphasizing their importance to the brand's growth and community integration.
Community Fundraising
Actively promotes McHappy Day, a key initiative where 100% of Big Mac sales go to the Ronald McDonald Children's Foundation.

Media Appearances

Ángel has no verified media appearances

Work History

5-2024
Chief Restaurant Officer CRO at McDonald's
7-2021 - 5-2024
Field Service Director at McDonald's
10-2020 - 7-2021
Head of National operation department at McDonald's

Education

Education details unavailable from San Pablo CEU Sevilla

More Information

Social Presence :

Prographics :

Exp : 5 Location : Greater Madrid Metropolitan Area, Spain Job Level : Leadership Designation : Chief Restaurant Officer CRO at McDonald's
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Insights For Selling To Ángel Luis

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Compliment them about their personality if you get a chance
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Don't be critical or challenge them openly, they can react defensively
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ángel Luis is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Ángel Luis

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Ángel Luis move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Ángel Luis take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Ángel Luis

Personality Compatibility


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