Àngela Castillo Buscarons

Questioner
DISC Type : c

Head of Marketing at GREENFOOD IBERICA - A part of Greenfood Group

Barcelona, Catalonia, Spain

Overview

Àngela is a marketing leader with over 18 years of B2B and B2C experience in multinational firms. As Head of Marketing at Greenfood Iberica, she leverages her expertise in the healthy food sector. She holds a Masters from Esade and an Economics degree from Universitat Autònoma de Barcelona.

Outside of work, Àngela appears to value family time and nature. She has shared positive experiences of rural getaways, enjoying the tranquility and activities like feeding animals with her children. This suggests an appreciation for the outdoors and a balanced lifestyle.

She has entrepreneurial experience, having previously founded a venture called Lafosca.

Personality Overview

Not Easily Convinced

Systematic

Price-Sensitive

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to analyze every situation thoroughly.
 It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Sustainability & Biodiversity
Her company focuses on sustainability, and she shares content about waste reduction and creating a "Biodiversity Corner" in the office to support local ecosystems.
Healthy Food Industry
As marketing head for a leading healthy food group, she is deeply involved in promoting fresh, healthy produce like citrus to the European market.
Positive Team Culture
She publicly celebrates her team's journey, emphasizing the importance of laughter, connection, and mutual support in the workplace.

Media Appearances

Àngela has no verified media appearances

Work History

7-2022
Head of Marketing at GREENFOOD IBERICA - A part of Greenfood Group
12-2021
FOUNDER Lafosca at www.lafosca.com
5-2017 - 10-2020
Sales Marketing Management at Mundial Cork
10-2014 - 8-2016
Trade Marketing Export at Affinity Petcare
6-2009 - 10-2014
Senior Product Manager at Mitsubishi Electric

Education

2006 - 2007
Master in Science from Esade
2001 - 2006
Graduated in Economics from Universitat Autònoma de Barcelona

More Information

Social Presence :

Prographics :

Exp : 14 Location : Barcelona, Catalonia, Spain Job Level : Mid-senior Designation : Head of Marketing at GREENFOOD IBERICA - A part of Greenfood Group
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Insights For Selling To Àngela

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Emphasise more on facts and measurable benefits
  • Share as much information as possible regarding your product

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Àngela is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Àngela

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Àngela move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Àngela take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Àngela

Personality Compatibility


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