Niamh O’Connell in

Niamh O’Connell

Go-getter · DISC type d
EU Retail/Trade Marketing Lead at WHOOP
📍 Bristol, England, United Kingdom

Niamh is the EU Retail Marketing Lead at WHOOP, driving the brands expansion across Europe. With previous experience at Dyson, she specializes in trade marketing and brand management. Colleagues describe her as a talented, organized, and hands-on team player who is passionate about her projects. She holds a Bachelor of Science from Technological University Dublin.

Outside of her direct role, Niamh is a sociable and helpful colleague known for her energy, enthusiasm, and Irish charm. She is seen as a great asset in customer-facing activities and is adept at remaining cool under pressure, making her easy to work with on complex events and launches.

She recently led the successful launch of WHOOPs first in-store experience in the UK with partner John Lewis & Partners.

Read the full overview →
Experience
9 Years
Current Role
EU Retail/Trade Marketing Lead
Job Level
Middle
Location
Bristol, England, United Kingdom
Personality Overview

How Niamh shows up

Direct & Candid
Decisive
Challenger

They care equally about the product and its potential impact. They respond well to confident salespeople. They don’t always try to control the conversation but neither do they like yielding it fully.

Priorities

Topics Niamh cares about

Retail Partnerships
Her posts highlight the successful launch of WHOOP in UK retail through a key partnership with John Lewis & Partners, which she calls "fantastic. "
European Market Expansion
Her role is focused on the EU, and she has actively recruited for trade and retail marketers in Germany to support the company's next phase of growth.
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Career

Work history

7-2025
EU Retail/Trade Marketing Lead
WHOOP
8-2021 - 7-2025
Retail Marketing - UK & I
Dyson
5-2020 - 8-2021
Brand Manager
Horwood Homewares Ltd
4-2019 - 5-2020
Customer Marketing Executive
Horwood Homewares Ltd
1-2018 - 4-2019
Trade Marketing Executive
Horwood Homewares Ltd
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2009 - 2013
Bachelor of Science (BSc)
Technological University Dublin
2011 - 2012
Bachelor of Science (BSc)
Southeast Missouri State University
Social presence
in
Behavioral profile

DISC profile (public)

d

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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