Niamh O’Connell in

Niamh O’Connell

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EU Retail/Trade Marketing Lead at WHOOP
📍 Bristol, England, United Kingdom

Niamh is the EU Retail Marketing Lead at WHOOP, driving the brands expansion across Europe. With previous experience at Dyson, she specializes in trade marketing and brand management. Colleagues describe her as a talented, organized, and hands-on team player who is passionate about her projects. She holds a Bachelor of Science from Technological University Dublin.

Outside of her direct role, Niamh is a sociable and helpful colleague known for her energy, enthusiasm, and Irish charm. She is seen as a great asset in customer-facing activities and is adept at remaining cool under pressure, making her easy to work with on complex events and launches.

She recently led the successful launch of WHOOPs first in-store experience in the UK with partner John Lewis & Partners.

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Experience
9 Years
Current Role
EU Retail/Trade Marketing Lead
Job Level
Middle
Location
Bristol, England, United Kingdom
Personality Overview

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Priorities

Topics Niamh cares about

Retail Partnerships
Her posts highlight the successful launch of WHOOP in UK retail through a key partnership with John Lewis & Partners, which she calls "fantastic. "
European Market Expansion
Her role is focused on the EU, and she has actively recruited for trade and retail marketers in Germany to support the company's next phase of growth.
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Career

Work history

7-2025
EU Retail/Trade Marketing Lead
WHOOP
8-2021 - 7-2025
Retail Marketing - UK & I
Dyson
5-2020 - 8-2021
Brand Manager
Horwood Homewares Ltd
4-2019 - 5-2020
Customer Marketing Executive
Horwood Homewares Ltd
1-2018 - 4-2019
Trade Marketing Executive
Horwood Homewares Ltd
In the press

Media appearances

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Education
2009 - 2013
Bachelor of Science (BSc)
Technological University Dublin
2011 - 2012
Bachelor of Science (BSc)
Southeast Missouri State University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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