Niamh O’Connell

Go-getter
DISC Type : d

EU Retail/Trade Marketing Lead at WHOOP

Bristol, England, United Kingdom

Overview

Niamh is the EU Retail Marketing Lead at WHOOP, driving the brands expansion across Europe. With previous experience at Dyson, she specializes in trade marketing and brand management. Colleagues describe her as a talented, organized, and hands-on team player who is passionate about her projects. She holds a Bachelor of Science from Technological University Dublin.

Outside of her direct role, Niamh is a sociable and helpful colleague known for her energy, enthusiasm, and Irish charm. She is seen as a great asset in customer-facing activities and is adept at remaining cool under pressure, making her easy to work with on complex events and launches.

She recently led the successful launch of WHOOPs first in-store experience in the UK with partner John Lewis & Partners.

Personality Overview

Direct & Candid

Decisive

Challenger

They care equally about the product and its potential impact.  They respond well to confident salespeople. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Retail Partnerships
Her posts highlight the successful launch of WHOOP in UK retail through a key partnership with John Lewis & Partners, which she calls "fantastic. "
European Market Expansion
Her role is focused on the EU, and she has actively recruited for trade and retail marketers in Germany to support the company's next phase of growth.
In-Store Experience
She celebrated bringing the in-store concept "from render to real life, " allowing customers to experience the WHOOP product firsthand before purchase.

Media Appearances

Niamh has no verified media appearances

Work History

7-2025
EU Retail/Trade Marketing Lead at WHOOP
8-2021 - 7-2025
Retail Marketing - UK & I at Dyson
5-2020 - 8-2021
Brand Manager at Horwood Homewares Ltd
4-2019 - 5-2020
Customer Marketing Executive at Horwood Homewares Ltd
1-2018 - 4-2019
Trade Marketing Executive at Horwood Homewares Ltd

Education

2009 - 2013
Bachelor of Science (BSc) from Technological University Dublin
2011 - 2012
Bachelor of Science (BSc) from Southeast Missouri State University

More Information

Social Presence :

Prographics :

Exp : 9 Location : Bristol, England, United Kingdom Job Level : Middle Designation : EU Retail/Trade Marketing Lead at WHOOP
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Insights For Selling To Niamh

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Refer to testimonials from others in similar positions
  • Highlight the competitive differentiation of your product

DONT's

  • Avoid long winding pitches, stay objective
  • Don’t try to be an alpha salesperson, give them equal space
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Niamh is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Niamh

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Niamh move?

  • Their decision making speed is somewhere in the middle.
  • Can Niamh take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Niamh

Personality Compatibility


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