Sara Westby in

Sara Westby

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Marketing Director UKI at Spin Master
📍 London, England, United Kingdom

Sara is an experienced Marketing Director at Spin Master, with a strong background in strategic consumer and shopper marketing for multi-million pound brands. She has a proven track record of leading large teams and achieving commercial growth.

She is passionate about creating world-class brand and entertainment experiences for consumers of all ages. Sara also shows enthusiasm for her teams achievements and company culture.

Sara successfully launched the Pokémon Trading Card Game in the UK, winning "Craze of the Year" in 2000.

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Experience
10 Years
Current Role
Marketing Director UKI
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

How Sara shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Sara cares about

Brand Strategy
Her career focuses on developing and implementing strategic consumer and shopper marketing plans for licensed and company-owned multi-million pound brands.
Team Leadership
Accomplished in leading and developing large teams, fostering collaboration, and driving world-class brand experiences for consumers.
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Career

Work history

6-2024
Marketing Director UKI
Spin Master
7-2023 - 6-2024
Marketing Director - UKI
Hasbro
9-2022 - 6-2023
Marketing Director - North Europe
Hasbro
6-2019 - 8-2022
Head of Action Brands - North Europe
Hasbro
8-2018 - 5-2019
Senior Strategy Manager - Integrated Media and Shopper Marketing
Hasbro
In the press

Media appearances

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Education
2001 - 2004
Post Graduate Diploma
CIM | The Chartered Institute of Marketing
1993 - 1996
Bachelor's degree
University of Southampton
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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