Sara Westby

Enthusiast
DISC Type : i

Marketing Director UKI at Spin Master

London, England, United Kingdom

Overview

Sara is an experienced Marketing Director at Spin Master, with a strong background in strategic consumer and shopper marketing for multi-million pound brands. She has a proven track record of leading large teams and achieving commercial growth.

She is passionate about creating world-class brand and entertainment experiences for consumers of all ages. Sara also shows enthusiasm for her teams achievements and company culture.

Sara successfully launched the Pokémon Trading Card Game in the UK, winning "Craze of the Year" in 2000.

Personality Overview

Non-Confrontational

Story Driven

Amiable & Agreeable

Unlike D or C types, they are convinced more by stories and testimonials.  They are generally friendly, so be careful when relying on their word. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Brand Strategy
Her career focuses on developing and implementing strategic consumer and shopper marketing plans for licensed and company-owned multi-million pound brands.
Team Leadership
Accomplished in leading and developing large teams, fostering collaboration, and driving world-class brand experiences for consumers.
Toy and Entertainment Marketing
With extensive experience at Spin Master and Hasbro, she's an expert in marketing within the toy and entertainment industry across multiple markets.

Media Appearances

Sara has no verified media appearances

Work History

6-2024
Marketing Director UKI at Spin Master
7-2023 - 6-2024
Marketing Director - UKI at Hasbro
9-2022 - 6-2023
Marketing Director - North Europe at Hasbro
6-2019 - 8-2022
Head of Action Brands - North Europe at Hasbro
8-2018 - 5-2019
Senior Strategy Manager - Integrated Media and Shopper Marketing at Hasbro

Education

2001 - 2004
Post Graduate Diploma from CIM | The Chartered Institute of Marketing
1993 - 1996
Bachelor's degree from University of Southampton

More Information

Social Presence :

Prographics :

Exp : 10 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Marketing Director UKI at Spin Master
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Insights For Selling To Sara

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Ask them how their day is going or exchange some other pleasantries
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Avoid overloading them with too much information
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sara is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Sara

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Sara move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Sara take some risk or not?

  • They can take some low-probability risks if needed.

You And Sara

Personality Compatibility


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