Nicholas B.

Pioneer
DISC Type : IDs

Senior Director, Brand and Product Marketing at FranklinCovey

New York, New York, United States

Overview

Nicholas has no verified overview

Personality Overview

Driven But Considerate

Decisive But Friendly

Friendly But Fast

They have the unique ability to win both love and respect from their team (or outsiders)  If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Nicholas has no verified topics they care about

Media Appearances

Nicholas has no verified media appearances

Work History

1-2025
Senior Director, Brand and Product Marketing at FranklinCovey
10-2023
Fractional Brand and Product Marketing Leader at NB Consulting and Executive Advisory
2022 - 2023
Head of Marketing at LOOP
2020 - 2022
Head of Global Brand Strategy and Product Marketing at WeWork
2018 - 2020
Senior Brand Director, North America at WeWork

Education

Business/Managerial Economics from Brunel University of London

More Information

Social Presence :

Prographics :

Exp : 22 Location : New York, New York, United States Job Level : Senior Designation : Senior Director, Brand and Product Marketing at FranklinCovey
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Insights For Selling To Nicholas

During A Call Or A Meeting

DO's

  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nicholas is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Nicholas

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Nicholas move?

  • They are generally fast movers and can take quick decisions
  • Can Nicholas take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Nicholas

Personality Compatibility


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