Nicholas Burns

Critic
DISC Type : C

Research Consultant at Profectio

New York, New York, United States

Overview

Nicholas is a behavioral scientist and research consultant who uses mixed-methods research to connect human behavior with business impact. His work focuses on organizational change, ethical AI, and employee experience. He holds a Master of Science from Boston Universitys Questrom School of Business.

Nicholas demonstrates a strong intellectual curiosity, applying behavioral science concepts to a wide range of topics, from music and pop culture to philosophy and the psychology of artificial intelligence. He seems to enjoy analyzing the why behind everyday human behaviors and cultural phenomena.

Unique fact: He pointed out that The Rolling Stones song "Honky Tonk Women" gradually increases in tempo from 112 to 126 beats per minute, a rarity in popular music.

Personality Overview

ROI Driven

Negotiator

Critic

Unless the value is proven by data, they are unlikely to value fancy features.  It is very likely that they will negotiate pricing or other important terms. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Ethical AI
A key area of his professional focus. He explores complex questions, such as whether an LLM can be psychopathic or empathetic, reflecting a deep interest in AI ethics.
Organizational Behavior
A core theme in his academic and consulting career, he applies behavioral economics to improve workplace culture, leadership, and remote work engagement.
UX Research
He focuses on improving user experiences and product design by applying behavioral insights, and tracks trends in the job market for UX and product roles.

Media Appearances

Nicholas has no verified media appearances

Work History

1-2024
Research Consultant at Profectio
2020 - 2023
Doctoral Researcher at Questrom School of Business, Boston University
2019 - 2020
Researcher at UCLA Anderson School of Management
2016 - 2018
Accounts & Partnerships at Nativo Inc
2014 - 2016
Customer Success Manager at Nativo Inc

Education

2020 - 2022
MS from Questrom School of Business, Boston University
BA from Tufts University

More Information

Social Presence :

Prographics :

Exp : 15 Location : New York, New York, United States Job Level : Mid-senior Designation : Research Consultant at Profectio
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Insights For Selling To Nicholas

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nicholas is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Nicholas

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Nicholas move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Nicholas take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Nicholas

Personality Compatibility


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