Carsten Borth

Questioner
DISC Type : c

Senior Director Procurement Direct Materials Western Europe at Carlsberg Group

Crissier, Vaud, Switzerland

Overview

Carsten Borth is a senior procurement leader with over 15 years of experience at major corporations like Carlsberg and Nestlé. He specializes in direct materials procurement for Western Europe and holds a Diplom Betriebswirt from DHBW Mannheim. His experience spans strategic negotiations, sourcing, and team management.

Beyond his corporate role, Carsten is a passionate Holistic Health Companion and Health Coach. He uses a technique called “Touch my Health” to help individuals improve their well-being. He has also been involved in community organizations like Junior Chamber International, organizing experience exchanges and events.

He balances a high-level corporate procurement career with a personal practice as a holistic health coach.

Personality Overview

Cautious & Analytical

Systematic

Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to analyze every situation thoroughly.
 They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Procurement Leadership
As Senior Director at Carlsberg, he has over 15 years of experience leading procurement functions and managing teams at large multinational companies like Nestlé.
Holistic Health
Operates a parallel career as a Health Coach and Holistic Health Companion, using specialized techniques to help clients improve their well-being.
Team Development
Frequently posts about new openings and opportunities to join his growing procurement team, indicating a focus on building and managing talent.

Media Appearances

Carsten has no verified media appearances

Work History

4-2024
Senior Director Procurement Direct Materials Western Europe at Carlsberg Group
9-2021
Health Coach at Cabinet Health
9-2018 - 12-2023
Head of Procurement- Global Procurement Business Partner Dairy Business at Nestlé
10-2016 - 9-2021
Head of Procurement - Global Procurement Business Partner Dairy & Ice Cream at Nestlé
3-2016 - 3-2017
PROC Business Partner Dolce Gusto, ZEMENA Lead Buyer Capsule Systems & Category Leader Flexibles at Nestlé

Education

1995 - 1998
Diplom Betriebswirt (BA) from DHBW Mannheim

More Information

Social Presence :

Prographics :

Exp : 27 Location : Crissier, Vaud, Switzerland Job Level : Senior Designation : Senior Director Procurement Direct Materials Western Europe at Carlsberg Group
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Insights For Selling To Carsten

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Share as much information as possible regarding your product
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carsten is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Carsten

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Carsten move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Carsten take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Carsten

Personality Compatibility


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