Nick East

Wildcard
DISC Type : cis

Operations Director at BaxterStorey

Surrey, England, United Kingdom

Overview

Nick is a highly experienced Operations Director at BaxterStorey, specializing in the hospitality and catering industry. He excels at managing large, multi-site contracts for leading tech and media organizations, focusing on strategic customer engagement. He holds a certification in developing diversity and inclusion programs.

Outside of his operational duties, Nick is passionate about fostering a positive and supportive work environment. He is a certified Mental Health First Aider and frequently uses his platform to publicly recognize and appreciate the hard work of his team members, showcasing strong leadership values.

He has built his entire senior career within BaxterStorey, progressing from Operations Manager to his current Director role.

Personality Overview

Friendly But Slow

ROI Driven

Requires Proof

They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

Workplace Culture
Holds certifications in Mental Health First Aid and D&I program development, showing a commitment to creating a positive and inclusive work environment.
Team Recognition
His social feed is filled with posts celebrating the achievements of his colleagues, indicating that acknowledging and appreciating his team is a core value for him.
Corporate Hospitality
Has extensive experience managing catering and hospitality services for major corporate clients like Amazon, ITV, and Google, demonstrating deep industry expertise.

Media Appearances

Nick has no verified media appearances

Work History

9-2023
Operations Director at BaxterStorey
3-2022 - 9-2023
Accounts Director at BaxterStorey
1-2020 - 2-2022
Operations Manager at BaxterStorey
2-2018 - 8-2019
Head Of Operations - BaxterStorey at Amazon
5-2016 - 2-2018
Head of Catering - BaxterStorey at ITV

Education

Education details unavailable from Maidstone Grammar School

More Information

Social Presence :

Prographics :

Exp : 12 Location : Surrey, England, United Kingdom Job Level : Mid-senior Designation : Operations Director at BaxterStorey
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Insights For Selling To Nick

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Ask them questions to understand their needs better while staying affable
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Don’t overhype the product/pitch, keep it measured
  • Avoid winging it with them particularly, answer a question only if you know the answer well

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nick is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Nick

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Nick move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Nick take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Nick

Personality Compatibility


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