Ruwan Seevaratnam

Enigma
DISC Type : cdi

VP Commercial at 32Co

London, England, United Kingdom

Overview

Ruwan is a commercial leader with a track record of driving growth at startups like 32Co, Beam, and Peckwater Brands. He holds an MBA from INSEAD and a bachelors degree from the University of Oxford. Colleagues describe him as a smart, highly effective team-player.

Outside of his professional roles, Ruwan has demonstrated a commitment to philanthropy, having served as a trustee for The Old Broad Street Charity Trust. His academic interests include foreign languages, having won the Beddington Spanish Prize during his earlier education.

Unique fact: He has been involved in charitable governance as a trustee.

Personality Overview

Friendly Yet Blunt

Challenger

Hard To Convince

They are likely to ask many questions and look heavily for supporting proof as well as information.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Commercial Leadership
Has held multiple senior commercial roles, including VP Commercial and Chief Commercial Officer, at several high-growth companies.
Startup Growth
His career focuses on scaling commercial operations and building partnerships for startups like 32Co, Beam, and Peckwater Brands.
Charitable Causes
Served as a trustee for The Old Broad Street Charity Trust, indicating a personal interest in philanthropy and community support.

Media Appearances

Ruwan has no verified media appearances

Work History

1-2026
VP Commercial at 32Co
1-2025 - 11-2025
Commercial Director at Beam
4-2024 - 1-2025
Associate Director of Partnerships at Beam
11-2023 - 4-2024
Chief Commercial Officer at Peckwater Brands
4-2023 - 11-2023
VP, Commercial at Peckwater Brands

Education

2019 - 2020
Master of Business Administration - MBA from INSEAD
2011 - 2015
Bachelor's degree from University of Oxford

More Information

Social Presence :

Prographics :

Exp : 10 Location : London, England, United Kingdom Job Level : Senior Designation : VP Commercial at 32Co
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Insights For Selling To Ruwan

During A Call Or A Meeting

DO's

  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ruwan is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Ruwan

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Ruwan move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Ruwan take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Ruwan

Personality Compatibility


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