Nick Fergus

Enthusiast
DISC Type : i

Head of Brand & Strategy at McLaren Golf

San Diego, California, United States

Overview

Nick has no verified overview

Personality Overview

Non-Confrontational

Consensus Focused

Story Driven

They prefer to build relationships rather than staying totally transactional.  Unlike D or C types, they are convinced more by stories and testimonials. They are generally friendly, so be careful when relying on their word.

Topics They Care About

Nick has no verified topics they care about

Media Appearances

Nick has no verified media appearances

Work History

5-2025
Head of Brand & Strategy at McLaren Golf
8-2022 - 3-2025
Senior Marketing Manager at Callaway Golf
10-2020 - 5-2022
Owner at Fergus Media
8-2017 - 5-2020
Senior Digital Content Manager at Nine
7-2016 - 10-2017
Journalist, Newsreader, Sports Editor at Nine

Education

Bachelor of Media from Macquarie University
Higher School Certificate from Saint Ignatius College, Riverview

More Information

Social Presence :

Prographics :

Exp : 13 Location : San Diego, California, United States Job Level : Mid-senior Designation : Head of Brand & Strategy at McLaren Golf
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Insights For Selling To Nick

During A Call Or A Meeting

DO's

  • Maintain high, positive energy and convey confidence
  • Invite them for a lunch or a drink/coffee
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Avoid overloading them with too much information
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nick is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Nick

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Nick move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Nick take some risk or not?

  • They can take some low-probability risks if needed.

You And Nick

Personality Compatibility


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