Nick Glynne

Inquirer
DISC Type : dc

Group CEO and Founder at Buy It Direct Group

Huddersfield, England, United Kingdom

Overview

Nick Glynne is the Founder and CEO of Buy It Direct Group, a major UK online retailer of appliances, IT equipment, and furniture. A University of Edinburgh graduate, he has a track record of acquiring and turning around underperforming businesses. Recently, he launched Mr Powa, a new venture in commercial renewable energy.

Before his career in e-commerce, Nick was a freelance documentary film producer for broadcasters like the BBC and Channel Four. He is an outspoken commentator on UK economic policy, particularly how tax and wage changes impact business operations, automation, and recruitment.

He has stated that his two business mottos are "Anything is possible" and "Detail is everything".

Personality Overview

ROI Conscious

Demanding

Upfront

They respond well to confident salespeople.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They care equally about the product and its potential impact.

Topics They Care About

UK Economic Policy
He publicly comments on how government policies like National Insurance and minimum wage changes directly impact his business costs and hiring strategy.
AI & Automation
He believes automation is essential for efficiency and has predicted that AI and robotics will significantly reduce his company's workforce in the coming years.
Commercial Renewables
Recently launched "Mr Powa! ", a new brand focused on providing solar panels, heat pumps, and battery storage solutions to commercial clients.

Media Appearances

Nick has no verified media appearances

Work History

3-1999
Group CEO and Founder at Buy It Direct Group
1997 - 1999
at Freelance Documentary Film Producer

Education

1984 - 1989
MA 2.1 from The University of Edinburgh
1973 - 1983
A levels from Leeds Grammar School

More Information

Social Presence :

Prographics :

Exp : 29 Location : Huddersfield, England, United Kingdom Job Level : Leadership Designation : Group CEO and Founder at Buy It Direct Group
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Insights For Selling To Nick

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Highlight the competitive differentiation of your product

DONT's

  • Refrain from asking too many questions
  • Avoid long winding pitches, stay objective
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nick is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Nick

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Nick move?

  • Their decision making speed is somewhere in the middle.
  • Can Nick take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Nick

Personality Compatibility


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