Nick Heyd

Enthusiast
DISC Type : i

Co-Founder and CPO at Picnic

San Francisco, California, United States

Overview

Nick is the Co-Founder and CPO at Picnic, leveraging his expertise in product growth from his time at sweetgreen. A graduate of Georgetown University, he is described by colleagues as highly intelligent and insightful, with a rare ability to see both the details and the larger objective.

Outside of his tech career, Nick has contributed to environmental causes as a board member for the Hawaii Nature Center. His creative side includes an early project ghostwriting advertising copy, and he also has an interest in golf.

He once coined the phrase, "Theres no whiffs, sands, or putts about it: Golf is hard" while ghostwriting for a promotion.

Personality Overview

Story Driven

Amiable & Agreeable

Non-Confrontational

Unlike D or C types, they are convinced more by stories and testimonials.  They are more about building relationships than just cutting deals. They are generally friendly, so be careful when relying on their word.

Topics They Care About

Product Growth
His career focus at both sweetgreen and as a co-founder at Picnic has been centered on driving growth through product development and strategy.
Go-to-Market Strategy
As Head of Growth at Galley, he led the go-to-market strategy that scaled revenue from zero to a $3 million run rate.
Food Tech Industry
His professional journey through Galley, sweetgreen, and Picnic demonstrates a deep and continued focus on the food technology sector.

Media Appearances

Nick has no verified media appearances

Work History

1-2023
Co-Founder and CPO at Picnic
8-2021 - 1-2023
Sr. Product Manager, Growth + Channels at sweetgreen
7-2019 - 7-2021
Growth Projects at sweetgreen
2-2018 - 2-2020
Board Member at Hawaii Nature Center
1-2015 - 6-2019
Founding Team, Head of Growth at Galley

Education

2009 - 2011
Masters from Georgetown University
2003 - 2007
BA from University of San Diego

More Information

Social Presence :

Prographics :

Exp : 10 Location : San Francisco, California, United States Job Level : Leadership Designation : Co-Founder and CPO at Picnic
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Insights For Selling To Nick

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Maintain high, positive energy and convey confidence
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Don’t be too formal with them, they trust informality more
  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nick is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Nick

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Nick move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Nick take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Nick

Personality Compatibility


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