Nick Robinson

Enigma
DISC Type : dic

Principal Consultant at ERA Group - EMEA

United Kingdom

Overview

Nick is a Principal Consultant at ERA Group, specializing in spend efficiency, supply chain optimization, and process improvement. He leverages over 20 years of experience building and managing equity trading operations for North American investment banks to deliver significant value for his clients.

Based on his activities, Nick shows a strong sense of compassion and integrity. He champions mental health awareness and highlights acts of kindness, such as helping others during the cost-of-living crisis. He also appreciates clever leadership and sportsmanship, drawing lessons from professional football.

He received an EMEA commendation in 2025 at ERA Groups worldwide high performers event.

Personality Overview

Fast Follower

Persuasive & Assertive

Challenger

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Spend Efficiency
This is the core focus of his consulting work at ERA Group, where he helps large clients improve their bottom lines and optimize spend programs.
Supply Chain Optimisation
He lists this as a key area of his expertise, helping organizations achieve optimum efficiencies in their supply chains.
Mental Health Awareness
He shared a hard-hitting video on LinkedIn, encouraging people to check in on each other with the simple question: "Is everything okay mate? "

Media Appearances

Nick has no verified media appearances

Work History

4-2011
Principal Consultant at ERA Group - EMEA
12-2000 - 1-2003
Head of Equity Trading & Sales at Pru Bache.
8-1995 - 8-2000
Director & Head of Equity Trading & Sales at Donaldson, Lufkin & Jenrette (DLJ)
7-1986 - 6-1995
Managing Director - Head of Equity Trading & Sales at CIBC Wood Gundy

Education

Nick has no verified education history

More Information

Social Presence :

Prographics :

Exp : 30 Location : United Kingdom Job Level : Senior Designation : Principal Consultant at ERA Group - EMEA
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Insights For Selling To Nick

During A Call Or A Meeting

DO's

  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary

DONT's

  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nick is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Nick

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Nick move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Nick take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Nick

Personality Compatibility


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