Nick Seckold

Inspirer
DISC Type : id

Regional VP | APAC | Microsoft Advertising at Microsoft

Australia

Overview

Nick Seckold is the Regional VP for APAC at Microsoft Advertising, bringing over 20 years of leadership in digital advertising, media, and technology. He has a history of steering major companies like Facebook and Mindshare, focusing on driving success in complex digital ecosystems. Colleagues describe him as an inspiring, calm, and clear-headed leader.

Despite rapid technological change, Nick believes the fundamentals of marketing and advertising remain constant, emphasizing the core need to understand consumer motivations.

Personality Overview

Fast Adopter

Decisive

Charming & Persuasive

They respond well to objective pitches but also attach some value to relationships.  They measure a product on its merit but can be influenced by strong testimonials. They don’t mind taking a stand if they believe in something.

Topics They Care About

AI in Advertising
He frequently discusses the impact of Generative AI on the future of search and how marketers must adapt to new technologies to meet consumer needs.
Hybrid Work Strategies
Highlights how the shift to hybrid work is altering media consumption habits and advises marketers to rethink their communication strategies accordingly.
Team Leadership
Emphasizes the importance of human connection for collaboration and learning, and actively promotes opportunities to build and mentor a high-performing team.

Media Appearances

Nick Seckold: Why Microsoft Advertising is "bigger than you think". Featured in Mediaweek Australia

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Former Dentsu exec Nick Seckold joins Microsoft Advertising. Featured in AdNews

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Melt In A Minute | Microsoft Advertising appoints Nick Seckold as VP of Advertising Sales for APAC. Featured in YouTube

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Work History

10-2019
Regional VP | APAC | Microsoft Advertising at Microsoft
6-2019 - 10-2019
Mentor, Advisor, Consultant (Marketing, Digital, Technology) at Self Employed
1-2019 - 6-2019
CEO iProspect ANZ at iProspect
1-2016 - 12-2018
Regional Director, Facebook APAC at Facebook
9-2013 - 12-2015
CEO at Mindshare

Education

Education details unavailable from University of Southern Queensland

More Information

Social Presence :

Prographics :

Exp : 25 Location : Australia Job Level : Senior Designation : Regional VP | APAC | Microsoft Advertising at Microsoft
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Insights For Selling To Nick

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Focus on the big picture and the strategic value of your product
  • Clearly address the competitive aspects

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be very informal even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nick is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Nick

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Nick move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Nick take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Nick

Personality Compatibility


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