Lisbeth Høier Harpsøe

Commander
DISC Type : D

Marketing Director, Global Commercial & Digital at Topsoe

Hillerød, Capital Region of Denmark, Denmark

Overview

Lisbeth is a results-focused Marketing Director at Topsoe with over 20 years of experience in high-tech B2B marketing for international companies. She is a sales-driven leader with expertise in digital transformation and growth marketing. People who have worked with her describe her as positive, analytical, hardworking, and empathetic.

Lisbeth is a passionate advocate for knowledge sharing within fast-moving industries like the energy sector. She believes progress depends on shared understanding and actively works to create platforms and collaborations that enable the open exchange of expertise, data, and best practices to help the industry achieve common goals.

She serves as a jury member for the Danish Digital Awards, focusing on digital solutions driven by a clear purpose.

Personality Overview

Decisive

Impact-Driven

Candid & Clear

They like to move fast and expect the same from others.  More than the product, they care about the impact of the product. They respond better to strong and respectful interactions.

Topics They Care About

Knowledge Sharing
Advocates for using shared intelligence via podcasts, newsletters, and thought leadership as a strategic tool to navigate the fast-changing energy industry.
Energy Transition
Her work and public commentary focus on navigating the complexities of the energy sector's evolution towards hydrogen, ammonia, and Sustainable Aviation Fuel (SAF).
Purpose-Driven Tech
As a jury member for the Danish Digital Awards in the "Best in Purpose" categories, she evaluates solutions that create meaningful change.

Media Appearances

Lisbeth has no verified media appearances

Work History

1-2024
Marketing Director, Global Commercial & Digital at Topsoe
6-2023 - 1-2024
VP of Marketing at XO CARE A/S
7-2022 - 6-2023
Marketing Director at Scalepoint Technologies
9-2017 - 7-2022
Global Marketing Manager / Global Marketingchef at AMETEK STC
10-2013 - 9-2017
Marketing Communications Specialist at AMETEK STC

Education

2012 - 2012
PRINCE2 from KEA - Københavns Erhvervsakademi (Copenhagen School of Design and Technology)
2002 - 2003
English Diploma from Copenhagen Business School

More Information

Social Presence :

Prographics :

Exp : 23 Location : Hillerød, Capital Region of Denmark, Denmark Job Level : Mid-senior Designation : Marketing Director, Global Commercial & Digital at Topsoe
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Insights For Selling To Lisbeth

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Be respectful but crisp
  • Objectively showcase the impact that your product creates

DONT's

  • Avoid being too verbose
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lisbeth is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Lisbeth

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Lisbeth move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Lisbeth take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Lisbeth

Personality Compatibility


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