Pawrush Elavia in

Pawrush Elavia

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Growth at Zepto
📍 Mumbai, Maharashtra, India

Pawrush Elavia is a growth and digital marketing leader, currently heading growth at Zepto. His career spans leadership roles at major digital-first companies including Amazon Prime Video, MX Player, and ZEE5. He specializes in customer acquisition, sustainable growth strategies, and holds a Six Sigma Green Belt certification.

Recently, Pawrush has stepped into the public sphere, sharing his marketing insights on industry podcasts after a decade of working behind the scenes. He is interested in learning French and demonstrates a passion for leveraging data and technology to solve complex growth challenges in fast-paced environments.

He was recently a featured guest on the mFilterIt podcast, where he detailed Zeptos strategy for achieving 3x growth in 12 months in the hyper-competitive quick-commerce market.

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Experience
15 Years
Current Role
Growth
Location
Mumbai, Maharashtra, India
Personality Overview

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Priorities

Topics Pawrush cares about

Quick-Commerce Growth
He focuses on the unique challenges of Q-commerce, such as store-level scaling, daily growth metrics, and maintaining customer retention and lifetime value in a high-speed market.
AI in Marketing
He actively uses and discusses AI tools, including Meta's partnership ads and generative AI, to create targeted video content and optimize campaigns for new customer acquisition at scale.
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Career

Work history

5-2024
Growth
Zepto
11-2022 - 5-2024
Head of Digital Marketing
Prime Video & Amazon MGM Studios
12-2021 - 11-2022
Head of Growth
MX Player
5-2021 - 12-2021
Director - Digital Marketing & Subscriptions
ZEE5 Global
9-2018 - 5-2021
Head - Digital Marketing & Growth
ZEE5 Global
In the press

Media appearances

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Education
2006 - 2009
Bachelor of Management Studies
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
2010 - 2012
PGDM
MET League of Colleges
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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