Pawrush Elavia

Critic
DISC Type : C

Growth at Zepto

Mumbai, Maharashtra, India

Overview

Pawrush Elavia is a growth and digital marketing leader, currently heading growth at Zepto. His career spans leadership roles at major digital-first companies including Amazon Prime Video, MX Player, and ZEE5. He specializes in customer acquisition, sustainable growth strategies, and holds a Six Sigma Green Belt certification.

Recently, Pawrush has stepped into the public sphere, sharing his marketing insights on industry podcasts after a decade of working behind the scenes. He is interested in learning French and demonstrates a passion for leveraging data and technology to solve complex growth challenges in fast-paced environments.

He was recently a featured guest on the mFilterIt podcast, where he detailed Zeptos strategy for achieving 3x growth in 12 months in the hyper-competitive quick-commerce market.

Personality Overview

Precise

Negotiator

Critic

They like to take decisions independently and do not seek others' support often.  They don’t appreciate bells and whistles unless backed by data. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Quick-Commerce Growth
He focuses on the unique challenges of Q-commerce, such as store-level scaling, daily growth metrics, and maintaining customer retention and lifetime value in a high-speed market.
AI in Marketing
He actively uses and discusses AI tools, including Meta's partnership ads and generative AI, to create targeted video content and optimize campaigns for new customer acquisition at scale.
Combating Ad Fraud
He has spoken about the importance of identifying and preventing marketing fraud, from sophisticated ad network fraud to user-level exploits, to ensure marketing spend is effective.

Media Appearances

Pawrush has no verified media appearances

Work History

5-2024
Growth at Zepto
11-2022 - 5-2024
Head of Digital Marketing at Prime Video & Amazon MGM Studios
12-2021 - 11-2022
Head of Growth at MX Player
5-2021 - 12-2021
Director - Digital Marketing & Subscriptions at ZEE5 Global
9-2018 - 5-2021
Head - Digital Marketing & Growth at ZEE5 Global

Education

2006 - 2009
Bachelor of Management Studies from SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
2010 - 2012
PGDM from MET League of Colleges

More Information

Social Presence :

Prographics :

Exp : 15 Location : Mumbai, Maharashtra, India Job Level : N/A Designation : Growth at Zepto
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Insights For Selling To Pawrush

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Don’t try too hard to build a relationship with them
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Pawrush is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Pawrush

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Pawrush move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Pawrush take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Pawrush

Personality Compatibility


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