Ashley Ferry (née Silburne) in

Ashley Ferry (née Silburne)

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Head of Product + Delivery - Digital Content, Search + Merchandising at Burberry
📍 London, England, United Kingdom

Ashley is a product leader at Burberry with over 10 years of experience, specializing in luxury eCommerce and subscription strategies. She excels at using Gen AI to enhance digital products and drive revenue growth. Colleagues describe her as a passionate, analytical, and well-organized leader.

Her interests appear to lie at the intersection of fashion, technology, and culture, with an appreciation for iconic figures and design. She follows major tech companies like Google and Amazon, indicating a keen interest in the broader digital landscape and innovation.

At a previous role, she grew a digital membership base by 900% and achieved a 50% trial-to-member conversion within just one month.

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Experience
12 Years
Current Role
Head of Product + Delivery - Digital Content, Search + Merchandising
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

How Ashley shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Ashley cares about

Gen AI in eCommerce
She has extensive experience leveraging Gen AI to enhance customer and operational perspectives and recently earned a certification in AI for Product Management.
Subscription Strategy
Developed and launched a highly successful subscription strategy at a previous company, leading to massive membership growth and a high conversion rate.
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Career

Work history

6-2025
Head of Product + Delivery - Digital Content, Search + Merchandising
Burberry
4-2023 - 6-2025
Senior Product Manager
Burberry
5-2021 - 4-2023
Product Innovation and Delivery Consultant
Ashley Ferry Ltd
12-2019 - 5-2021
Global Head of Product & Delivery
AllBright
1-2019 - 1-2020
Snr Product Manager | Digital
Soho House & Co
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2007 - 2010
BSc (Hons) Fashion Buying
The Manchester Metropolitan University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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