Nick Slade

Questioner
DISC Type : c

Senior Director, Performance Marketing at KAYAK

Toronto, Ontario, Canada

Overview

Nick has no verified overview

Personality Overview

Cautious & Analytical

Not Easily Convinced

Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to do thorough analysis of any situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Nick has no verified topics they care about

Media Appearances

Nick has no verified media appearances

Work History

3-2024
Senior Director, Performance Marketing at KAYAK
7-2021 - 3-2024
Director, PPC Strategy at KAYAK
3-2017 - 7-2021
Marketing Manager (PPC) at Booking.com
10-2014 - 3-2017
Data Scientist at Booking.com
9-2012 - 9-2014
Associate - Advanced Analytics, Forensic Technology Services at PwC

Education

2007 - 2012
Honours Bachelor of Mathematics from University of Waterloo
2007 - 2012
Honours Bachelor of Business Administration from Wilfrid Laurier University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Toronto, Ontario, Canada Job Level : Senior Designation : Senior Director, Performance Marketing at KAYAK
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Insights For Selling To Nick

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Share as much information as possible regarding your product

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nick is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Nick

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Nick move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Nick take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Nick

Personality Compatibility


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