Nicki Russell - Passionate about Product Innovation in

Nicki Russell - Passionate about Product Innovation

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Strategic Advisor at Fresh to Go
📍 City of Cape Town, Western Cape, South Africa

Nicki is an award-winning product innovation specialist and the founder of food brand Think Flavour, leveraging over 27 years of experience in the South African retail sector. A graduate of Arundel High School, she previously led innovation and product development for retail giant Pick n Pay, shaping their strategic direction.

Outside of her entrepreneurial ventures, Nicki is a passionate foodie and mother who champions the importance of work-life balance. Her recent focus has been on bringing her personal dream of a proudly South African food brand to life, creating products that deliver easy and flavourful solutions for consumers.

Unique fact: Throughout her corporate career, Nicki has won an astonishing 35 Sunday Times awards for product innovation.

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Experience
28 Years
Current Role
Strategic Advisor
Job Level
Leadership
Location
City of Cape Town, Western Cape, South Africa
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Nicki cares about

Food Innovation
Her entire career is built on food innovation, culminating in launching her own brand, Think Flavour, with unique products like dry-to-wet marinades.
Entrepreneurial Drive
She left a long-term corporate career, stating that the need to be an entrepreneur was an "itch I couldn't stop scratching, " to launch her own company.
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Career

Work history

3-2025
Strategic Advisor
Fresh to Go
7-2024
Founder and CEO
Think Flavour
3-2022 - 6-2024
Head Of Product Development & Technical PNP
Pick n Pay
10-2020 - 2-2022
Head Of Product Development, Merchandise – Pick n Pay
Pick n Pay
10-2018 - 2-2022
Head of Innovation and Trend
Pick n Pay
In the press

Media appearances

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Education
Education details unavailable
University of Cape Town
1984 - 1998
High School
Arundel High School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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