Nicki Schroeder

Enthusiast
DISC Type : i

Chief Brand Architect at RightLane Brands

United States

Overview

Nicki Schroeder is a brand, design, and marketing leader with over 20 years of experience building successful consumer ventures. She co-founded and scaled High Road Craft Ice Cream into an Inc. 5000 company. She holds a Master of Arts from the Savannah College of Art and Design and now leads YAX Culinary Inc.

Nickis passions converge at the intersection of food, travel, and design. Outside of her entrepreneurial ventures, she enjoys a variety of personal interests, including golf, yoga, gardening, and boating. She is also actively involved in her community, recently hosting a charity pizza-making class with her husband.

She and her husband, a James Beard Award-winning chef, bootstrapped their ice cream company, initially focusing exclusively on making ice cream for other chefs before expanding into retail.

Personality Overview

Non-Confrontational

Amiable & Agreeable

Story Driven

Unlike D or C types, they are convinced more by stories and testimonials.  They tend to be agreeable by nature, so take their promises with a pinch of salt.
 They are more about building relationships than just cutting deals.

Topics They Care About

Emerging Food Brands
Through RightLane Brands, she consults for emerging U. S. brands and helps Mexico-based companies prepare for export.
Yucatán Cuisine
Her current company, YAX Culinary Inc. , develops snack lines that celebrate and share the ancestral ingredients and indigenous foodways of the Yucatán Peninsula.
Brand Storytelling
As a career brand architect and designer, she built the High Road Craft Ice Cream brand around the ethos of being authentic "makers. "

Media Appearances

Nicki has no verified media appearances

Work History

11-2025
Chief Brand Architect at RightLane Brands
9-2024 - 11-2025
Advisor at RightLane Brands
11-2025
Chief Executive Officer at YAX Culinary Inc
3-2025
Co-Founder at YAX Culinary Inc
10-2022
Partner at Schroeder Hospitality Group

Education

1-2010 - 5-2012
Master of Arts - MA from Savannah College of Art and Design
Fine and Studio Arts from State University of New York at Oswego

More Information

Social Presence :

Prographics :

Exp : 30 Location : United States Job Level : Senior Designation : Chief Brand Architect at RightLane Brands
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Insights For Selling To Nicki

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Speak from experience about success that the product has seen with other customers
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nicki is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Nicki

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Nicki move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Nicki take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Nicki

Personality Compatibility


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