Nico Thornberg

Enthusiast
DISC Type : i

Senior Director, Platform Operations at Peacock

Stamford, Connecticut, United States

Overview

Nico Thornberg is the Senior Director of Platform Operations at Peacock, leveraging a deep expertise in large-scale live sports broadcasting. A graduate of James Madison University with a B. S. in Communication Studies, his career is highlighted by leadership roles during multiple Olympic Games and an Emmy award for his work with NBC Sports.

Outside of his professional focus on sports media, Nico has shown an interest in animal welfare, having previously planned adoption events for the SPCA. During college, he was also actively involved in his fraternity, Pi Kappa Alpha, organizing events as the Brotherhood Chair, showcasing his early aptitude for planning and leadership.

He is a Sports Emmy award winner for his role in the outstanding digital coverage of the Rio Olympics.

Personality Overview

Non-Confrontational

Consensus Focused

Story Driven

They are more about building relationships than just cutting deals.  They agree with others often, so exercise caution when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Live Sports Broadcasting
He has built his career on managing operations for high-profile live events, including the Olympics and Super Bowl, for NBC Sports and Peacock.
Olympic Coverage
He won an Emmy for the Rio Olympics, was recently a Senior Producer for the Paris Games, and posts about his experiences, showing a deep professional and personal passion.
Platform Operations
His current senior director role focuses on content merchandising and operations, shaping how users experience content on the Peacock platform.

Media Appearances

Nico has no verified media appearances

Work History

11-2024
Senior Director, Platform Operations at Peacock
4-2022 - 11-2024
Director, Content Merchandising & Operations at Peacock
1-2021 - 4-2022
Sr. Manager, Content Merchandising & Operations at Peacock
11-2016 - 4-2018
Manager, Video Operations at NBC Sports
1-2016 - 11-2016
Video Streaming Assistant Manager at NBC Sports

Education

2009 - 2013
Bachelor of Science from James Madison University
2005 - 2009
Education details unavailable from Fairfield Warde High School

More Information

Social Presence :

Prographics :

Exp : 8 Location : Stamford, Connecticut, United States Job Level : Senior Designation : Senior Director, Platform Operations at Peacock
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Insights For Selling To Nico

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Give them the opportunity to lead the conversation where possible
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Avoid overloading them with too much information
  • Don’t be excessively objective, be like a storyteller with them
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nico is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Nico

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Nico move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Nico take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Nico

Personality Compatibility


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