Nico Tomacelli in

Nico Tomacelli

Initiator · DISC type Di
Director of Reliability at Upstart
📍 Woodinville, Washington, United States

Nico is the Director of Reliability at Upstart, specializing in building scalable systems and high-performing engineering teams. His career includes leadership roles at Adobe and Amazon, focusing on observability, quality engineering, and operational excellence. Colleagues describe him as laser-focused, organized, and insightful.

Outside of his technology career, Nico has a passion for motorcycle road racing and previously served as the President of the Washington Motorcycle Road Racing Association (WMRRA).

Unique fact: He is a co-inventor on a patent for account synchronization in unmanaged networks.

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Experience
17 Years
Current Role
Director of Reliability
Job Level
Mid-senior
Location
Woodinville, Washington, United States
Personality Overview

How Nico shows up

Confident
Friendly Challenger
Impact-Oriented

They don’t mind taking a stand if they believe in something. They measure a product on its merit but can be influenced by strong testimonials. They usually prefer to drive the conversation.

Priorities

Topics Nico cares about

Platform Reliability
Leads Upstart's Reliability organization, driving strategy to make software delivery predictable at scale and ensuring platform-wide resilience to build customer trust.
Engineering Leadership
Focuses on building and leading large, multi-disciplinary organizations that turn complexity into clarity, empowering teams to deliver trusted platforms.
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Career

Work history

10-2025
Director of Reliability
Upstart
11-2019 - 10-2025
Director of Engineering, Production Readiness, Developer Experience, and Operations - Adobe Express
Adobe
2-2018 - 12-2019
Senior Engineering Manager, Quality Engineering + Developer Experience - Emerging Devices
Amazon
1-2017 - 2-2018
Senior Engineering Manager, Quality Engineering + Developer Experience - Alexa Smart Home
Amazon
9-2014 - 1-2017
Senior Engineering Manager, Quality Engineering - Alexa Smart Home | Alexa Mobile App
Amazon
In the press

Media appearances

Nico | Working at Adobe. Featured in Weekday Works
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Education
1993 - 1997
HS Diploma
Douglas County High School
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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