Nicol Cancelmo

Enigma
DISC Type : idc

Co-Founder at OCOA - Curly Hair Care

Malvern, Pennsylvania, United States

Overview

Nicol Cancelmo is the co-founder of OCOA, a hair care brand for Latinas. With over 10 years of marketing experience and a degree from Penn State University, she has led her brand to features on national television like Good Morning America and a launch in Ulta Beauty stores.

Passionate about her Dominican heritage, Nicol created OCOA to help women embrace their natural curls and celebrate their cultural roots. She is dedicated to empowering the Latina community through her brands story and its use of clean ingredients sourced from the Dominican Republic.

Her brand OCOA was a 2023 finalist for the prestigious Black Ambition Prize.

Personality Overview

Hard To Convince

Persuasive & Assertive

Fast Follower

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information. They are generally strong communicators and are not easy to convince.

Topics They Care About

Beauty Entrepreneurship
Co-founder of OCOA, a successful hair care brand. She has earned numerous accolades, including being an Ulta MUSE 2024 and a Black Ambition 2023 finalist.
Latina Empowerment
Her brand's core mission is to help Latinas embrace their natural curls and themselves, celebrating their heritage and identity through beauty.
Brand Storytelling
Effectively uses her Dominican heritage and personal story to connect with her community, creating experiences like "La Casita OCOA" for her brand's launch in Ulta.

Media Appearances

Nicol has no verified media appearances

Work History

10-2018
Co-Founder at OCOA - Curly Hair Care
9-2023 - 3-2024
Amika x SoGal Rooted in Growth 2023 Cohort at amika
9-2017 - 3-2024
SEI Wealth Platform Marketing Associate at SEI
9-2015 - 9-2017
Investment Fund Services - Supervisor at SEI
10-2013 - 9-2015
Investment Fund Services - Accountant II at SEI

Education

9-2018 - 11-2018
Social media certification from Georgetown University
2009 - 2013
Bachelor of Applied Science (BASc) from Pennsylvania State University-Penn State Berks

More Information

Social Presence :

Prographics :

Exp : 10 Location : Malvern, Pennsylvania, United States Job Level : Leadership Designation : Co-Founder at OCOA - Curly Hair Care
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Insights For Selling To Nicol

During A Call Or A Meeting

DO's

  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.

DONT's

  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nicol is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Nicol

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Nicol move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Nicol take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Nicol

Personality Compatibility


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