Nicola Donohoe

Questioner
DISC Type : c

Assistant Ecommerce Manager - Baby Consumables at Boots UK

Nottinghamshire, England, United Kingdom

Overview

Nicola is an E-Commerce Lead at Boots UK, focusing on the baby consumables category. A graduate of the University of Lincoln, she has built her career at Boots, progressing from an assistant to a lead role while managing diverse online portfolios including electrical beauty, photo, and positive healthcare.

Outside of her direct role, Nicola shows a strong interest in corporate partnerships that support womens sports. She has publicly celebrated Boots UKs collaboration with the Women’s Football Associations, indicating an appreciation for community-focused initiatives and athletics.

She successfully managed a major relaunch of the companys Condoms and Sexual Health category, onboarding several new wellness brands.

Personality Overview

Price-Sensitive

Not Easily Convinced

Cautious & Analytical

It is quite likely of them to ask for pricing or other concessions.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

E-commerce Category Growth
Her career progression at Boots UK shows a consistent focus on managing and growing various online retail categories, from healthcare to baby consumables.
Baby Consumables Market
As the current lead for this sector, she is deeply focused on the online strategy, product portfolio, and performance of baby care products.
Strategic Brand Partnerships
Demonstrated experience in working with new brands like Lovehoney and HANX to seamlessly launch products and coordinate online marketing efforts.

Media Appearances

Nicola has no verified media appearances

Work History

6-2023
Assistant Ecommerce Manager - Baby Consumables at Boots UK
6-2021 - 6-2023
Assistant E-Commerce Manager - Electrical Beauty & Photo at Boots UK
11-2019 - 6-2021
Assistant E-Commerce Manager - Positive Healthcare at Boots UK
6-2018 - 10-2019
Ecommerce Assistant at Boots UK
8-2015 - 6-2018
Digital Operations Assistant at Boots UK

Education

2011 - 2014
Bachelor of Arts (BA) from University of Lincoln
2007 - 2011
High School from Wychwood School, Oxford

More Information

Social Presence :

Prographics :

Exp : 14 Location : Nottinghamshire, England, United Kingdom Job Level : Middle Designation : Assistant Ecommerce Manager - Baby Consumables at Boots UK
URL has been copied!

Insights For Selling To Nicola

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • If you have a lower priced product compared to the competition, call out the same
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nicola is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Nicola

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Nicola move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Nicola take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Nicola

Personality Compatibility


Other Boots UK Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.