Karen (Kay) Murphy in

Karen (Kay) Murphy

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Independent Advisor – Business, Growth & AI Integration at Independent
📍 Dublin, County Dublin, Ireland

Karen is an Independent Advisor who helps business leaders integrate AI to enhance growth and efficiency, particularly within complex consumer organisations. A former European Marketing Director for Sazerac Company with a background from University College Dublin, she has deep expertise in the FMCG and drinks industries.

Outside of her advisory work, Karen has a keen interest in leadership development, drawing inspiration from thinkers like Brené Brown. She also holds a certificate from the Irish Rugby Football Union (IRFU), indicating a passion for or connection to the sport of rugby.

Unique fact: Karen holds a professional certificate from the Irish Rugby Football Union.

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Experience
22 Years
Current Role
Independent Advisor – Business, Growth & AI Integration
Location
Dublin, County Dublin, Ireland
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Karen cares about

AI for Leaders
Her core focus is on demystifying AI for CEOs and leadership teams, helping them integrate it into their business models without the hype.
Consumer Brands
She has extensive experience leading marketing for major consumer brands, particularly in the whiskey and broader drinks industry with companies like Sazerac and William Grant & Sons.
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Career

Work history

12-2025
Independent Advisor – Business, Growth & AI Integration
Independent
9-2025
Advisory Board Member
Skippio
5-2025 - 12-2025
European Marketing Director- Whiskey
Sazerac Company
4-2024 - 6-2025
Head of Brand Marketing - Ireland & France
Sazerac Company
7-2015 - 4-2024
Global Marketing: New-to-World Product Innovation
William Grant & Sons
In the press

Media appearances

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Education
2024 - 2024
Certificate
IRFU
Masters
University College Dublin
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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