Karen (Kay) Murphy

Commander
DISC Type : D

Independent Advisor – Business, Growth & AI Integration at Independent

Dublin, County Dublin, Ireland

Overview

Karen is an Independent Advisor who helps business leaders integrate AI to enhance growth and efficiency, particularly within complex consumer organisations. A former European Marketing Director for Sazerac Company with a background from University College Dublin, she has deep expertise in the FMCG and drinks industries.

Outside of her advisory work, Karen has a keen interest in leadership development, drawing inspiration from thinkers like Brené Brown. She also holds a certificate from the Irish Rugby Football Union (IRFU), indicating a passion for or connection to the sport of rugby.

Unique fact: Karen holds a professional certificate from the Irish Rugby Football Union.

Personality Overview

Strong-Willed

Decisive

Very Quick

They like to be in a position where they can control the conversation and terms.  They like to act fast and expect others to do the same. They are not focused on building rapport and relationships.

Topics They Care About

AI for Leaders
Her core focus is on demystifying AI for CEOs and leadership teams, helping them integrate it into their business models without the hype.
Consumer Brands
She has extensive experience leading marketing for major consumer brands, particularly in the whiskey and broader drinks industry with companies like Sazerac and William Grant & Sons.
Leadership Development
She shows a strong interest in the human side of leadership, highlighting her excitement for speakers like Brené Brown at events like the Pendulum Summit.

Media Appearances

Karen has no verified media appearances

Work History

12-2025
Independent Advisor – Business, Growth & AI Integration at Independent
9-2025
Advisory Board Member at Skippio
5-2025 - 12-2025
European Marketing Director- Whiskey at Sazerac Company
4-2024 - 6-2025
Head of Brand Marketing - Ireland & France at Sazerac Company
7-2015 - 4-2024
Global Marketing: New-to-World Product Innovation at William Grant & Sons

Education

2024 - 2024
Certificate from IRFU
Masters from University College Dublin

More Information

Social Presence :

Prographics :

Exp : 22 Location : Dublin, County Dublin, Ireland Job Level : N/A Designation : Independent Advisor – Business, Growth & AI Integration at Independent
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Insights For Selling To Karen (Kay)

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Objectively showcase the impact that your product creates

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don’t be in a rush to invite them for a social meet and greet
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Karen (Kay) is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Karen (Kay)

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Karen (Kay) move?

  • They can take decisions very fast if you manage to convince them.
  • Can Karen (Kay) take some risk or not?

  • The risks don’t matter much to them.

You And Karen (Kay)

Personality Compatibility


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