Nicola Harwood

Caretaker
DISC Type : Si

Senior Vice President of Financial Planning & Analysis at Aptean

Sheffield, England, United Kingdom

Overview

Nicola Harwood is the Senior Vice President of Financial Planning & Analysis at Aptean, leveraging a strong background in mathematics and economics from Loughborough University. Her career shows a consistent progression in finance leadership within the software industry, including a prior role as Finance Director at Sanderson.

She is actively exploring the shift from AI analytics to AI action, with a particular interest in how agentic AI systems can observe, reason, and execute tasks to drive business outcomes.

Personality Overview

Supportive

Collaborative

Social Proof Seeker

They are more likely to opt for solutions that are proven in the market.  Scenarios where both sides can come out as winners appeal to them greatly. Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.

Topics They Care About

Agentic AI
Personally learning how agentic AI can shift business systems from simply providing analytics to taking direct action based on reasoning and observation.
AI-Driven Planning
Focuses on using AI for smarter, faster supply chain decision-making and real-time execution, leveraging recent acquisitions and industry recognition.
Practical AI Education
Promoted the launch of Aptean's AI Academy, which is built around real-world business workflows rather than abstract technological hype.

Media Appearances

Nicola has no verified media appearances

Work History

2-2025
Senior Vice President of Financial Planning & Analysis at Aptean
3-2023 - 2-2025
Vice President of Financial Planning and Analysis at Aptean
2-2022
VP EMEA Finance at Aptean
3-2020 - 2-2022
Finance Director at Sanderson
9-2017 - 3-2020
Head Of Finance at Sanderson

Education

2004 - 2007
Mathematics with economics from Loughborough University

More Information

Social Presence :

Prographics :

Exp : 18 Location : Sheffield, England, United Kingdom Job Level : Leadership Designation : Senior Vice President of Financial Planning & Analysis at Aptean
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Insights For Selling To Nicola

During A Call Or A Meeting

DO's

  • Take time to make them feel comfortable before getting to the main pitch
  • Show them how they look good by making this decision
  • When asking them questions, sound relatable and informal

DONT's

  • Don’t push them to make decisions very fast, let them take their time
  • Avoid unnecessary confrontation if it arises incidentally
  • Don’t get into excessive details unless prompted

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nicola is

  • Relationships can play a major role, followed by low risk and strong market validation.
  • Will you ever get a clear answer from Nicola

  • They are not very direct, and unlikely to say no to your face.

Insights For Deal Planning

    How fast (or slow) will Nicola move?

  • They can take their time to make decisions, even if they are constantly involved and friendly.
  • Can Nicola take some risk or not?

  • It is unlikely that they will take many risks.

You And Nicola

Personality Compatibility


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