Nicola Mather

Go-getter
DISC Type : d

Customer Marketing Director at Experian Consumer Services

United Kingdom

Overview

Nicola Mather is the Customer Marketing Director at Experian, building on a global career in customer engagement and CRM at firms like Skype, PayPal, and MoneyGram. Educated at Kingston University and Manchester Metropolitan University, she is described by colleagues as strategic, results-driven, and organized, with a talent for managing large, cross-functional projects.

Nicola is passionate about understanding customer behavior across diverse markets and using data-driven insights to foster customer loyalty. She has experience building CRM functions from the ground up and implementing automation to deliver personalized engagement. She began her career in the music industry, focusing on product development and niche audience engagement.

She once managed a sponsorship of the ICC Cricket World Cup while working as a Senior Brand Manager at MoneyGram International.

Personality Overview

Direct & Candid

Self-Confident

Fast-Paced

They care equally about the product and its potential impact.  They can be nudged to make faster decisions by offering what they value. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Customer Relationship Management
Her career is centered on CRM, having built entire functions from scratch and spoken about her journey and the industry's evolution in interviews.
Data-Driven Engagement
Focuses on leveraging data intelligence and automation to deliver personalized, insight-driven customer engagement across all channels.
Salesforce Ecosystem
Actively participates in Salesforce events like Dreamforce and Agentforce World Tour to network and stay current with CRM trends and innovations.

Media Appearances

Nicola has no verified media appearances

Work History

7-2025
Customer Marketing Director at Experian Consumer Services
1-2021 - 11-2025
CRM Director at Experian Consumer Services
11-2019 - 11-2020
Head of CRM and Mobile App at Experian Consumer Services
12-2016 - 11-2019
Head of Customer Marketing (CRM) at Experian Consumer Services
3-2016 - 11-2016
Senior Manager/Head of - Customer Engagement Strategy at Skype

Education

2004 - 2005
Masters from Kingston University
2001 - 2004
BA Hons from The Manchester Metropolitan University

More Information

Social Presence :

Prographics :

Exp : 12 Location : United Kingdom Job Level : Mid-senior Designation : Customer Marketing Director at Experian Consumer Services
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Insights For Selling To Nicola

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Stress on the business value that your product offers
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Avoid long winding pitches, stay objective
  • Refrain from asking too many questions
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nicola is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Nicola

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Nicola move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Nicola take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Nicola

Personality Compatibility


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