Nicola P.

Inspirer
DISC Type : di

Head of Brand Marketing at Graff

Greater London, England, United Kingdom

Overview

Nicola is a seasoned marketing leader with over ten years of experience directing brand strategy for prestigious international luxury brands like Graff and Fabergé. A graduate of the University of Exeter, her expertise lies in global media and multifaceted campaign management. Colleagues describe her as talented, proactive, and exceptionally results-oriented.

Beyond her professional life, Nicola has dedicated time to charitable causes. She previously volunteered for a UCLH hospital charity gala in London, where she assisted with event preparations and played a key role in maximizing fundraising opportunities during the events auction.

She has deep expertise in the niche area of franchise marketing for high-end, international luxury brands.

Personality Overview

Achievment Oriented

Confident & Optimistic

Generous

They don’t mind taking a stand if they believe in something.  They usually prefer to drive the conversation. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Luxury Brand Strategy
Her career at Graff and Fabergé has centered on developing and executing brand strategies for the high-end international jewelry market.
Global Campaign Management
She has a successful track record of leading complex brand campaigns, from creative development and media planning to performance marketing and activation.
Franchise Marketing
This is a specialized and recurring responsibility in her senior roles at both Graff and Fabergé, highlighting a specific area of expertise.

Media Appearances

Nicola has no verified media appearances

Work History

6-2021
Head of Brand Marketing at Graff
5-2018 - 6-2021
Marketing Manager at Graff
5-2016 - 5-2018
Marketing Manager at Fabergé
11-2013 - 5-2016
Marketing Executive at Fabergé
5-2013 - 11-2013
Brand Marketing Assistant at Revlon

Education

2010 - 2013
BA (Hons) from University of Exeter
2003 - 2010
Education details unavailable from St Teresa's School

More Information

Social Presence :

Prographics :

Exp : 12 Location : Greater London, England, United Kingdom Job Level : Mid-senior Designation : Head of Brand Marketing at Graff
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Insights For Selling To Nicola

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Acknowledge their status and position during the conversation
  • Refer to testimonials from well known people to highlight the value of your product

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nicola is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Nicola

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Nicola move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Nicola take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Nicola

Personality Compatibility


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