Nicola Ralston in

Nicola Ralston

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Head of Design at New Categories / BAT
📍 London, England, United Kingdom

Nicola is an accomplished design leader with extensive experience at global brands like BAT, Dell, Microsoft, Nokia, and Ford. She specializes in building and leading experience innovation teams that humanize technology by merging design, technology, and strategy. Nicola holds a design degree from the Glasgow School of Art.

Her career has been distinctly international, having lived and worked as a designer and design leader in the UK, Italy, Germany, Finland, and the United States. This global perspective informs her leadership of teams located across the world.

She began her career in automotive design, contributing to the color and trim for iconic cars like the Ford Ka and Street Ka.

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Experience
17 Years
Current Role
Head of Design
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

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Communication Style
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Priorities

Topics Nicola cares about

Experience Innovation
A primary focus of her career, she has led Experience Innovation Studios at companies like Dell to define future products and customer experiences.
Humanizing Technology
A stated goal in her work is turning complex, ambiguous challenges into concrete solutions that make technology more human-centric and accessible.
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Career

Work history

7-2024
Head of Design
New Categories / BAT
3-2022 - 5-2024
VP, Experience Innovation Studio
Dell Technologies
6-2014 - 3-2022
Senior Director, Design. Windows and Devices Group
Microsoft
11-2013 - 12-2014
Head of Smartphone & Ecosystem Design
Nokia
9-2008 - 10-2013
Head of Colour & Material Technology Design
Nokia
In the press

Media appearances

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Education
Education details unavailable
The Glasgow School of Art
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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