Ian Cox

Collaborator
DISC Type : is

VP Analyst at Gartner

United Kingdom

Overview

Ian Cox is a VP Analyst at Gartner, advising CIOs and IT executives on creating and communicating IT strategy. Educated at the London Business School and the University of London, he is described by colleagues as knowledgeable, passionate, and thoughtful. His expertise covers strategic planning, digital transformation, and CIO leadership.

He is the author of two books, "Digital Uncovered" and "Disrupt IT, " and is a former columnist for CIO Magazine.

Personality Overview

Fair-minded

Example Driven

Good Listener

Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.  They are more likely to go for proven solutions. Win-win scenarios can appeal strongly to them.

Topics They Care About

IT Strategy Execution
Advises CIOs on building and implementing adaptable IT strategies that align with business goals and keep pace with constant change. He frequently speaks on this topic.
CIO Leadership
Focuses on elevating the CIO role, covering topics like board communication, building a personal brand, and leading digital business transformation within the enterprise.
Strategic Storytelling
His research and recent social media posts emphasize using storytelling to build buy-in and help leaders make their IT strategy memorable and actionable across the organization.

Media Appearances

Ian has no verified media appearances

Work History

4-2025
VP Analyst at Gartner
10-2016 - 4-2025
Sr Director, Analyst at Gartner
3-2014 - 10-2016
Consultancy Partner at F2X Group Ltd
8-2013 - 10-2016
Non-Exec Adviser at Datalytyx
8-2012 - 7-2013
Interim IT Director at Sony Computer Entertainment Europe

Education

1995 - 1996
Corporate Finance Programme from London Business School
1992 - 1994
MSc from Birkbeck, University of London

More Information

Social Presence :

Prographics :

Exp : 14 Location : United Kingdom Job Level : Senior Designation : VP Analyst at Gartner
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Insights For Selling To Ian

During A Call Or A Meeting

DO's

  • Show genuine interest in solving their problems
  • When asking them questions, sound relatable and informal
  • Use phrases like ‘trust me when’, ‘your team will love’ etc.

DONT's

  • Don’t sound very transactional
  • Don’t get into excessive details unless prompted
  • Don’t give the impression of being unproven or risky

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ian is

  • Relationship and rapport play a major role, followed by low risk and the presence of proof points.
  • Will you ever get a clear answer from Ian

  • They are diplomatic when the need arises; they hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Ian move?

  • They can take their time to reach decisions, even while they stay engaged and friendly.
  • Can Ian take some risk or not?

  • They are unlikely to take many risks.

You And Ian

Personality Compatibility


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