Nicola Robinson

Inspirer
DISC Type : id

Founder at Blue Bear & Co.

Greater Preston Area, United Kingdom

Overview

Nicola is the founder of Blue Bear & Co. , creating luxury bespoke teddy bears with therapeutic features. Drawing on over 16 years of experience as a therapist, including for the NHS, she designs products that offer comfort and emotional connection, inspired by her personal journey.

Nicolas work is deeply intertwined with her personal life. She established her company and co-founded the charity "Thumbs up for Charlie" in memory of her son. The charity supports families affected by childhood brain tumors by offering respite breaks. She has also recently become an independent travel agent.

Interesting fact: Nicola is a Theo Paphitis SBS (Small Business Sunday) winner, and her companys signature Brown Bear won Best Childrens Product at the Autumn Fair.

Personality Overview

Decisive

Achievment Oriented

Fast Adopter

They measure a product on its merit but can be influenced by strong testimonials.  They don’t mind taking a stand if they believe in something. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Child Bereavement Support
Founded a bespoke teddy bear company and a charity, "Thumbs up for Charlie", in memory of her son to support families affected by childhood brain tumors.
Therapeutic Products
Leverages her 16+ years of experience as a therapist to create bears with sensory features like heartbeats and infused scents to reduce stress and anxiety.
Children's Mental Health
Worked extensively as a counsellor for children and young people (ages 11-25) with complex needs for the NHS and online platforms like Kooth.

Media Appearances

Well what can I say…when I began Blue Bear & Co. I had no idea – Facebook video. Featured in Facebook

See Now

Work History

5-2024
Founder at Blue Bear & Co.
3-2022
Co-Founder at Thumbs up for Charlie
2-2022
NHS Counsellor at NHS
11-2009 - 9-2017
Counsellor at Counsellor
9-2014 - 12-2014
Online Counsellor at Xenzone-Kooth Project

Education

3-2023 - 3-2024
EMDR Qualification from EMDR Masterclass
2013 - 2013
Counselling Accreditation from BACP

More Information

Social Presence :

Prographics :

Exp : 8 Location : Greater Preston Area, United Kingdom Job Level : Leadership Designation : Founder at Blue Bear & Co.
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Insights For Selling To Nicola

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Get them to a point where they are ready to bat for your product internally
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nicola is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Nicola

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Nicola move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Nicola take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Nicola

Personality Compatibility


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