Nicola Stuart

Collaborator
DISC Type : si

Director of Marketing and Communications at Brunning and Price Ltd

Greater Coventry Area, United Kingdom

Overview

Nicola is the Director of Marketing and Communications at Brunning and Price, where she leads initiatives on sustainability and community engagement. She previously spent years at Stonegate Pub Company, notably expanding the Slug and Lettuce brand from around 40 to nearly 100 locations. Her background includes a degree in Theatre Design.

Describing herself as a bit flamboyant, Nicolas career is rooted in creativity. Her degree in Theatre Design was useful when she designed theme bars in the 90s, and this creative flair continues to influence her approach to marketing and communication within the pub industry.

Her marketing career began with the unique distinction of being the best pub chalk board writer in Coventry.

Personality Overview

Appreciative

Good Listener

Example Driven

Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.  They are more likely to go for proven solutions. Win-win scenarios can appeal strongly to them.

Topics They Care About

Corporate Sustainability
Leads Brunning & Price's 'Preserving the Future' program, focusing on reducing carbon emissions and educating suppliers on sustainable practices, as mentioned in recent articles.
Pub Marketing & Branding
Has a long career in the pub industry, including successfully scaling the Slug and Lettuce brand and now leading marketing for the distinctive Brunning & Price pub group.
Community Engagement
Believes pubs sit at the heart of local communities and is focused on leading by example to encourage positive change among staff and customers.

Media Appearances

Nicola has no verified media appearances

Work History

9-2015
Director of Marketing and Communications at Brunning and Price Ltd
2-2003 - 9-2015
Head of Marketing at Stonegate Pub Company Limited

Education

Nicola has no verified education history

More Information

Social Presence :

Prographics :

Exp : 23 Location : Greater Coventry Area, United Kingdom Job Level : Mid-senior Designation : Director of Marketing and Communications at Brunning and Price Ltd
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Insights For Selling To Nicola

During A Call Or A Meeting

DO's

  • Show genuine interest in solving their problems
  • Take time to make them feel comfortable before getting to the main pitch
  • Be visibly appreciative of their actions during your interactions

DONT's

  • Avoid unnecessary confrontation if it arises incidentally
  • Don’t give the impression of being unproven or risky
  • Don’t get into excessive details unless prompted

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nicola is

  • Relationship and rapport play a major role, followed by low risk and the presence of proof points.
  • Will you ever get a clear answer from Nicola

  • They are diplomatic when the need arises; they hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Nicola move?

  • They can take their time to reach decisions, even while they stay engaged and friendly.
  • Can Nicola take some risk or not?

  • They are unlikely to take many risks.

You And Nicola

Personality Compatibility


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