Sinead Murray

Doer
DISC Type : sd

Global Director, Marketing & Communications - Life Sciences at DNV

Singapore, Singapore

Overview

Sinead Murray is the Global Director of Marketing & Communications for Life Sciences at DNV, where she leads marketing transformation in complex B2B organizations. She specializes in growth strategy, brand development, and delivering commercial impact across international markets. She is also certified in Generative AI for Business Leaders.

Outside of her global role, which involves travel between locations like Oslo and Singapore, Sinead values family time, having spent a recent Christmas in the UK. She is a strong advocate for inclusive leadership and is passionate about creating progress through the everyday choices leaders make to invest in their teams.

She recently earned a top grade of A* in a Marketing Leadership Masterclass, an achievement she is very proud of.

Personality Overview

Strategic Planner

Long-term Focused

Results Focused

They might take some time to make their mind up but once they do, they don't change it easily.  They are very professional in their approach and can weigh multiple perspectives together. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Marketing Transformation
Her career is focused on leading marketing transformation within complex, technical, and regulated B2B industries, as stated in her professional summary.
Long-term Brand Value
She believes that long-term investment in market positioning and demand is crucial for future revenue, a topic she has publicly endorsed.
B2B Growth Strategy
Her professional headline emphasizes her expertise in developing growth strategies to drive commercial impact for global business-to-business organizations.

Media Appearances

Sinead has no verified media appearances

Work History

1-2026
Global Director, Marketing & Communications - Life Sciences at DNV
5-2023 - 12-2025
Global Director, Marketing & Communications - Supply Chain & Product Assurance at DNV
7-2021 - 5-2023
Head of Global Channels & Brand Activation - Energy Systems at DNV
2-2020 - 7-2021
Global Customer Engagement & Brand Activation Manager - Energy Systems at DNV
10-2014 - 2-2020
Regional Communications Manager - APAC, Energy at DNV

Education

2018 - 2018
Leading Digital Transformation Program from INSEAD
9-2025 - 12-2025
Education details unavailable from Marketing Leadership Masterclass

More Information

Social Presence :

Prographics :

Exp : 20 Location : Singapore, Singapore Job Level : Mid-senior Designation : Global Director, Marketing & Communications - Life Sciences at DNV
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Insights For Selling To Sinead

During A Call Or A Meeting

DO's

  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Let them know of potential risks but suggest mitigation methods alongside

DONT's

  • Don't go over them unless you are left with no other option
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sinead is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Sinead

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Sinead move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Sinead take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Sinead

Personality Compatibility


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