Nicole Beloyianis

Critic
DISC Type : C

Senior Director of Sales at Skai

New York, New York, United States

Overview

Nicole is a Senior Director of Sales at Skai, helping global brands optimize their digital advertising and drive revenue. She holds a Bachelor of Arts from Skidmore College and has leveraged her deep expertise in client partnerships to succeed in both the technology and wine industries, winning Skais Top Gun sales award in 2024.

Outside of her career in tech, Nicole has a profound passion for wine, particularly from France. Her previous career was dedicated to the industry, where she worked as a French wine specialist, portfolio manager, and co-manager for acclaimed food and wine events like La Paulée de New York.

Her career uniquely blends a passion for fine wine with expertise in high-tech SaaS sales.

Personality Overview

ROI Driven

Objective Thinker

Information Seeker

They choose to analyze logically and value facts to emotions.  They like to do things independently and don’t look for support from others. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Retail Media
She actively promotes and participates in industry events focused on retail and commerce media, such as Skai's annual "ShopAble" conference.
Omnichannel Advertising
Her role at Skai focuses on helping brands unify their digital advertising efforts, a core part of the omnichannel strategy she advocates for.
French Wine
Her extensive prior career as a Wine Sales Representative and French Specialist demonstrates deep expertise and a personal passion for the subject.

Media Appearances

Nicole has no verified media appearances

Work History

4-2025
Senior Director of Sales at Skai
7-2022 - 4-2025
Director of Sales at Skai
8-2017 - 7-2022
Wine Sales Representative, French Specialist at Wilson Daniels Wholesale
7-2014 - 7-2017
Events/Clients Relations Manager at La Paulée de New York, La Fête du Champagne
7-2014 - 2-2017
Portfolio Manager at Daniel Johnnes Wines

Education

2010 - 2014
Bachelor of Arts (BA) from Skidmore College

More Information

Social Presence :

Prographics :

Exp : 11 Location : New York, New York, United States Job Level : Senior Designation : Senior Director of Sales at Skai
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Insights For Selling To Nicole

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Tell them what ROI they can expect
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nicole is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Nicole

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Nicole move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Nicole take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Nicole

Personality Compatibility


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