Nicole Brooky in

Nicole Brooky

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Vice President of Sales, SMB at Sign In App | Visitor Management and Employee Sign In
📍 Tauranga, Bay of Plenty, New Zealand

Nicole is a Go-to-Market leader in the SaaS industry, specializing in scaling global sales teams for high-growth companies. As the VP of Global Sales at Sign In App, she leverages her experience from startups to post-acquisition organizations. Recognized as the #1 SaaS Sales Leader in the UK in 2019, she holds a Bachelor of Design and Business.

After moving back to New Zealand from London, Nicole has spoken about balancing her international career with motherhood. She also engages with her local community by sharing career insights with college students, demonstrating a passion for nurturing future talent and connecting with the next generation of professionals.

Unique fact: In 2019, Sales Confidence named her the #1 SaaS Sales Leader in the United Kingdom.

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Experience
11 Years
Current Role
Vice President of Sales, SMB
Job Level
Senior
Location
Tauranga, Bay of Plenty, New Zealand
Personality Overview

How Nicole shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Nicole cares about

Scaling Global Teams
Has a proven track record of scaling global sales and customer success teams across the UK, US, and New Zealand for both SMB and mid-market segments.
Go-to-Market Strategy
Focuses on aligning high-level GTM strategy with practical execution, managing all revenue functions from new sales and expansion to customer retention.
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Career

Work history

1-2025
Vice President of Sales, SMB
Sign In App | Visitor Management and Employee Sign In
4-2023 - 1-2025
Chief Revenue Officer (CRO)
SwipedOn | Workplace Sign In System
7-2020 - 3-2023
Head Of Global Sales
SwipedOn | Workplace Sign In System
3-2019 - 3-2020
General Manager UK
Receipt Bank
7-2018 - 2-2019
Head Of Sales UK
Receipt Bank
In the press

Media appearances

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Education
2009 - 2013
Bachelor of Design an Business
Massey University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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