Nicole Brooky

Go-getter
DISC Type : d

Vice President of Sales, SMB at Sign In App | Visitor Management and Employee Sign In

Tauranga, Bay of Plenty, New Zealand

Overview

Nicole is a Go-to-Market leader in the SaaS industry, specializing in scaling global sales teams for high-growth companies. As the VP of Global Sales at Sign In App, she leverages her experience from startups to post-acquisition organizations. Recognized as the #1 SaaS Sales Leader in the UK in 2019, she holds a Bachelor of Design and Business.

After moving back to New Zealand from London, Nicole has spoken about balancing her international career with motherhood. She also engages with her local community by sharing career insights with college students, demonstrating a passion for nurturing future talent and connecting with the next generation of professionals.

Unique fact: In 2019, Sales Confidence named her the #1 SaaS Sales Leader in the United Kingdom.

Personality Overview

Fast-Paced

Direct & Candid

Challenger

They don’t always try to control the conversation but neither do they like yielding it fully.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They care equally about the product and its potential impact.

Topics They Care About

Scaling Global Teams
Has a proven track record of scaling global sales and customer success teams across the UK, US, and New Zealand for both SMB and mid-market segments.
Go-to-Market Strategy
Focuses on aligning high-level GTM strategy with practical execution, managing all revenue functions from new sales and expansion to customer retention.
Developing Talent
Passionate about helping others grow, she speaks at events on accelerating sales careers and engages with students about turning education into real-world success.

Media Appearances

Nicole has no verified media appearances

Work History

1-2025
Vice President of Sales, SMB at Sign In App | Visitor Management and Employee Sign In
4-2023 - 1-2025
Chief Revenue Officer (CRO) at SwipedOn | Workplace Sign In System
7-2020 - 3-2023
Head Of Global Sales at SwipedOn | Workplace Sign In System
3-2019 - 3-2020
General Manager UK at Receipt Bank
7-2018 - 2-2019
Head Of Sales UK at Receipt Bank

Education

2009 - 2013
Bachelor of Design an Business from Massey University

More Information

Social Presence :

Prographics :

Exp : 11 Location : Tauranga, Bay of Plenty, New Zealand Job Level : Senior Designation : Vice President of Sales, SMB at Sign In App | Visitor Management and Employee Sign In
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Insights For Selling To Nicole

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Be crisp while making the pitch
  • Stress on the business value that your product offers

DONT's

  • Refrain from asking too many questions
  • Avoid long winding pitches, stay objective
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nicole is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Nicole

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Nicole move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Nicole take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Nicole

Personality Compatibility


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