Campbell Fraser

Enigma
DISC Type : dic

Head of Sales at Web Genius

Lower Hutt, Wellington, New Zealand

Overview

Campbell is the Head of Sales at Web Genius, managing a remote team of marketing advisors across New Zealand and Australia. With over a decade of experience, he is a certified Google Ads expert specializing in digital strategy, SEO, and web design for SME businesses. He holds a Registered Financial Planner certification.

Outside of work, Campbell has an interest in personal motivation and reflection. During a career break, he focused on strategy and planning, which he balanced with "Zen Gardening". He also created a motivational collage during the COVID period that still hangs in his home office as a powerful reminder.

Interestingly, while at a previous role, he insightfully resigned just one week before the entire digital channel was shut down.

Personality Overview

Hard To Convince

Fast Follower

Persuasive & Assertive

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

AI in Search
He recently shared his excitement about the company's new AI-powered 'Content Growth Engine', highlighting the evolving era of AI search.
SME Business Growth
His career at Web Genius and Yellow New Zealand has focused on helping small and medium-sized enterprises get more customers through effective digital marketing.
Remote Team Leadership
He has successfully managed a remote team of digital marketing specialists and account managers for the past 10 years, focusing on coaching and hitting sales targets.

Media Appearances

Campbell has no verified media appearances

Work History

11-2017
Head of Sales at Web Genius
6-2015 - 10-2017
Web Markeing Advisor at Web Genius
8-2014 - 5-2015
Digital BDM at NZME.
4-2014 - 7-2014
CFO at " Between Opportunities "
8-2011 - 3-2014
External Team - Business Development at Yellow New Zealand

Education

Education details unavailable from Nelson College & Manawatu College

More Information

Social Presence :

Prographics :

Exp : 23 Location : Lower Hutt, Wellington, New Zealand Job Level : Mid-senior Designation : Head of Sales at Web Genius
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Insights For Selling To Campbell

During A Call Or A Meeting

DO's

  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary

DONT's

  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Avoid making offhand commitments, understand the root of their concerns first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Campbell is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Campbell

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Campbell move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Campbell take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Campbell

Personality Compatibility


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