Joe Hassell

Trailblazer
DISC Type : ID

Vice President of Sales APJC at WEKA

Raglan, Waikato, New Zealand

Overview

Joe Hassell leads technology sales for WEKA in the APJC region, specializing in AI, cloud, and high-performance computing. With a background transitioning from software development and architecture to sales leadership at firms like IBM and VMware, he has a proven record of driving exponential revenue growth. People who have worked with him describe him as outstanding, articulate, and professional.

Originally from New Zealand, Joe is committed to his community, having served as a Member and Deputy Chair on the Board of Trustees for Raglan Area School. This role involved him in school governance, including policy review, strategic planning, and community engagement to support local education.

He possesses a rare ability to blend deep technical knowledge with high-level business strategy, a trait that has defined his successful career progression.

Personality Overview

Informal

Achievement-Oriented

Persuasive

They prefer to ensure that they are in control of the situation.  They are more likely to accept new and exciting technologies. They will fight for you if they come to believe in you.

Topics They Care About

AI & HPC Infrastructure
His role at WEKA focuses on selling high-performance data platforms for AI/ML and HPC workloads, an area he has driven significant regional growth in.
APJC Market Growth
He has been responsible for building and scaling WEKA’s business from the ground up in the Asia Pacific and Japan region, consistently exceeding targets.
Community Education
Served as a parent trustee and deputy chair for the Raglan Area School Board of Trustees, showing a direct involvement in local educational governance.

Media Appearances

Joe has no verified media appearances

Work History

12-2025
Vice President of Sales APJC at WEKA
5-2022 - 12-2025
Senior Director at WEKA
4-2021 - 6-2022
Regional Sales Manager, APAC at WEKA
5-2020 - 12-2020
APAC Regional Director at Actifio
9-2017 - 9-2022
Member Board Of Trustees at Raglan Area School - Te Kura A Rohe O Whaingaroa

Education

1999 - 2001
BSc from University of Canterbury

More Information

Social Presence :

Prographics :

Exp : 22 Location : Raglan, Waikato, New Zealand Job Level : Senior Designation : Vice President of Sales APJC at WEKA
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Insights For Selling To Joe

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Showcase existing customers and use case-studies to grab their attention
  • Give them control of the sales process

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don’t force involvement of other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joe is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Joe

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Joe move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Joe take some risk or not?

  • If necessary, they will be ready to take risks.

You And Joe

Personality Compatibility


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