Joe Hassell in

Joe Hassell

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Vice President of Sales APJC at WEKA
📍 Raglan, Waikato, New Zealand

Joe Hassell leads technology sales for WEKA in the APJC region, specializing in AI, cloud, and high-performance computing. With a background transitioning from software development and architecture to sales leadership at firms like IBM and VMware, he has a proven record of driving exponential revenue growth. People who have worked with him describe him as outstanding, articulate, and professional.

Originally from New Zealand, Joe is committed to his community, having served as a Member and Deputy Chair on the Board of Trustees for Raglan Area School. This role involved him in school governance, including policy review, strategic planning, and community engagement to support local education.

He possesses a rare ability to blend deep technical knowledge with high-level business strategy, a trait that has defined his successful career progression.

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Experience
22 Years
Current Role
Vice President of Sales APJC
Job Level
Senior
Location
Raglan, Waikato, New Zealand
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Joe cares about

AI & HPC Infrastructure
His role at WEKA focuses on selling high-performance data platforms for AI/ML and HPC workloads, an area he has driven significant regional growth in.
APJC Market Growth
He has been responsible for building and scaling WEKA’s business from the ground up in the Asia Pacific and Japan region, consistently exceeding targets.
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Career

Work history

12-2025
Vice President of Sales APJC
WEKA
5-2022 - 12-2025
Senior Director
WEKA
4-2021 - 6-2022
Regional Sales Manager, APAC
WEKA
5-2020 - 12-2020
APAC Regional Director
Actifio
9-2017 - 9-2022
Member Board Of Trustees
Raglan Area School - Te Kura A Rohe O Whaingaroa
In the press

Media appearances

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Education
1999 - 2001
BSc
University of Canterbury
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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