Nicole Glabman

Critic
DISC Type : C

Enterprise Restaurant Partnerships, Uber Advertising at Uber

New York, New York, United States

Overview

Nicole is a founding member of Ubers advertising division, where she builds enterprise restaurant partnerships. Her background includes managing CPG retail media campaigns at Gopuff and driving e-commerce strategy and P&L growth at Walmart/Jet. com. She earned her B. B. A. from Emorys Goizueta Business School.

Outside of her corporate role, Nicole is a founder and entrepreneur. She started her own hot sauce company, demonstrating her passion for building a brand. She is also a creative individual with a keen eye for photography, having previously won an award for her work.

Unique fact: Nicole is the founder and "SheEO" of a hot sauce brand called Shes The Sauce.

Personality Overview

Precise

Negotiator

Objective Thinker

They enjoy working alone and do not rely on others very often.  They are quite likely to negotiate on pricing or other key terms. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Retail Media Advertising
Her career is centered on building and managing advertising solutions for major retail and e-commerce platforms like Uber, Gopuff, and Walmart.
Restaurant Partnerships
Her current role at Uber Advertising is specifically focused on cultivating and growing partnerships with enterprise restaurants in the US and Canada.
Female Entrepreneurship
As the founder and "SheEO" of her own company, She's The Sauce, she has firsthand experience building a business from the ground up.

Media Appearances

Nicole has no verified media appearances

Work History

10-2022
Enterprise Restaurant Partnerships, Uber Advertising at Uber
Founder & SheEO at She’s The Sauce
12-2021 - 7-2022
CPG Partnerships, Gopuff Ads at Gopuff
8-2018 - 2-2021
Category Management & Omni Strategy at Walmart
8-2018 - 2-2021
Category Management at Jet

Education

2014 - 2018
Bachelor of Business Administration (B.B.A.) from Emory University - Goizueta Business School
2016 - 2016
Study Abroad from UNSW

More Information

Social Presence :

Prographics :

Exp : 6 Location : New York, New York, United States Job Level : Leadership Designation : Enterprise Restaurant Partnerships, Uber Advertising at Uber
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Insights For Selling To Nicole

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t rush them till they have clearly gotten all the necessary information
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nicole is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Nicole

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Nicole move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Nicole take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Nicole

Personality Compatibility


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