Nicole Lu

Enthusiast
DISC Type : i

Member at South Park Commons

New York City Metropolitan Area, United States

Overview

Nicole Lu is the Co-Founder and CEO of sieve, a Y Combinator-backed company that uses AI and human review to solve data cleaning for hedge funds and investment firms. Her background combines finance at Citadel and McKinsey with computational biology research at the Broad Institute of MIT and Harvard, where she earned her Masters and Bachelors degrees.

Personality Overview

Amiable & Agreeable

Non-Confrontational

Consensus Focused

They prefer to build relationships rather than staying totally transactional.  Unlike D or C types, they are convinced more by stories and testimonials. They tend to be agreeable by nature, so take their promises with a pinch of salt.


Topics They Care About

AI in Finance
Her company, sieve, is built to solve data cleaning for hedge funds and investment firms using a combination of AI and human experts.
Data Cleaning
She co-founded sieve specifically to address the challenges of data cleaning in the investment world, a problem she experienced firsthand.
Founder Journey
As the CEO and Co-Founder of a Y Combinator-backed startup, she is deeply involved in the process of building a company from the ground up.

Media Appearances

Nicole has no verified media appearances

Work History

2-2025 - 4-2025
Member at South Park Commons
2025
Co-Founder, CEO at sieve (YC X25)
2-2024
Associate Computational Biologist II at Broad Institute of MIT and Harvard
9-2022 - 2-2024
Graduate Student Researcher at Broad Institute of MIT and Harvard
9-2022 - 2024
Grad student at Massachusetts Institute of Technology

Education

2022 - 2024
Master's degree from Massachusetts Institute of Technology
2013 - 2017
Bachelor of Science - BS from Massachusetts Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 7 Location : New York City Metropolitan Area, United States Job Level : Leadership Designation : Member at South Park Commons
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Insights For Selling To Nicole

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Invite them for a lunch or a drink/coffee
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Avoid overloading them with too much information
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nicole is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Nicole

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Nicole move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Nicole take some risk or not?

  • They can take some low-probability risks if needed.

You And Nicole

Personality Compatibility


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