Nicole Marie Sithithavorn

Inquirer
DISC Type : cd

Founder/CEO at YC Partners

United States

Overview

Nicole Sithithavorn is a licensed CPA and the Founder of YC Partners, a Fractional CFO firm. She leads a team providing strategic financial and operational guidance for small to mid-sized businesses, typically in the $10M–$50M revenue range, helping them scale with clarity and improve margins.

She is passionate about the success of small businesses, believing they are the backbone of our communities. Nicole is a parent and actively participates in her local business community, including attending events for The Greater Bethesda Chamber of Commerce. She has a Master of Science degree.

Unique fact: Her firms model is built to deliver 80% of the value of a full-time CFO at just 20–40% of the cost.

Personality Overview

ROI Conscious

Demanding

Hard To Convince

They respond well to confident salespeople.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Scaling Small Businesses
Her firm, YC Partners, provides fractional CFO services specifically to help small and mid-sized businesses grow with stronger margins and sustainable cash flow.
Value Creation
A core theme in her professional content, focusing on how operational efficiencies and accountability drive enterprise value for business owners.
Financial Leadership
As a licensed CPA and Fractional CFO, she provides strategic financial leadership to help businesses navigate growth without the overhead of a full-time executive.

Media Appearances

Nicole has no verified media appearances

Work History

12-2023
Founder/CEO at YC Partners
7-2014 - 11-2023
Co-Owner/CFO/COO at Remodel USA
8-2013 - 7-2014
Assistant Controller at Route 66 Ventures, LLC
7-2010 - 8-2013
Assistant Controller / Director of Operations at Remodel USA Inc
11-2004 - 5-2010
Director of Operations/Finance Manager/Program Manager at Universal Energy Corporation

Education

Education details unavailable from University of Maryland
Master of Science (M.S.) from University of Maryland Global Campus

More Information

Social Presence :

Prographics :

Exp : 21 Location : United States Job Level : N/A Designation : Founder/CEO at YC Partners
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Insights For Selling To Nicole Marie

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Refer to testimonials from others in similar positions
  • Be crisp while making the pitch

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Do not give up if they are not convinced, try again with a different approach
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nicole Marie is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Nicole Marie

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Nicole Marie move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Nicole Marie take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Nicole Marie

Personality Compatibility


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