Nicole Melillo Shaw in

Nicole Melillo Shaw

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Managing Director at Volvo Car UK
📍 United Kingdom

A multi-award-winning leader guiding Volvo Car UK’s direct-to-consumer transformation. With over 20 years of marketing experience from companies like GSK, she blends commercial acumen with a consumer-first mindset. She holds a BA from Newcastle University and a postgraduate diploma in Marketing from Sheffield Hallam University.

Outside of work, she prioritizes quiet family time with her husband, children, and dog. She is an avid outdoor enthusiast, enjoying activities like biking, walking in the Lake District, and paddleboarding when the weather permits.

In May 2025, she was named "Business Leader of the Year" by Automotive Management for her transformative leadership.

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Experience
22 Years
Current Role
Managing Director
Job Level
Mid-senior
Location
United Kingdom
Personality Overview

How Nicole shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Nicole cares about

Direct-to-Consumer Shift
She is spearheading Volvo Car UK's fundamental transition to a direct-to-consumer business model, making it a primary strategic focus for the company's growth.
Authentic Leadership
She publicly emphasizes creating a culture where employees feel heard and valued, believing that vulnerability and humility are essential leadership qualities for building momentum.
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Career

Work history

11-2023
Managing Director
Volvo Car UK
6-2022 - 11-2023
Director Commercial Operations
Volvo Car UK
3-2020 - 6-2022
Consumer Director UK
Volvo Car UK
10-2017 - 3-2020
Global Marketing Director, Skin Health Medicated Skin
GSK
9-2013 - 10-2017
Global Marketing Director, Oral Care, Sensitivity & Acid Erosion
GSK
In the press

Media appearances

Volvo Car UK announces changes to Executive Management Team. Featured in Volvo Cars
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Volvo Car UK appoints new managing director. Featured in Motor Trader
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Education
1997 - 2001
BA Hons
Newcastle University
2002 - 2003
Chartered Institute of Marketing (Post Graduate Diploma)
Sheffield Hallam University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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