Nicole Olsen in

Nicole Olsen

Captain · DISC type DS
Sr. Director, Customer Engagement Strategy and Activation at Semrush
📍 Salt Lake City Metropolitan Area, United States

Nicole Olsen is the Sr. Director of Customer Engagement Strategy at Semrush, specializing in customer success and retention in B2B SaaS. With an MBA from Western Governors University, she has a proven track record of using data-driven insights to boost revenue growth and customer satisfaction.

Outside of her professional life, Nicole is a dedicated coach for her teenage daughters Olympic Weightlifting team. She values the life lessons that come from training and competition, embracing the fact that things dont always go as planned and focusing on the effort and journey.

Unique fact: Nicole had the honor of coaching her 13-year-old daughter at a National Olympic Weightlifting competition.

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Experience
9 Years
Current Role
Sr. Director, Customer Engagement Strategy and Activation
Job Level
Senior
Location
Salt Lake City Metropolitan Area, United States
Personality Overview

How Nicole shows up

Output-Driven
Planner & Achiever
Decisive But Calm

They are very professional in their approach and can weigh multiple perspectives together. They might take some time to make their mind up but once they do, they don't change it easily. They exhibit a rare combination of being result-oriented but patient at the same time.

Priorities

Topics Nicole cares about

Customer Engagement
Her current role focuses on leading customer engagement strategy, and her past experience involves creating strategies that significantly increased retention and satisfaction.
Data-Driven Strategy
She has consistently used data-driven insights and analytics in previous roles to optimize customer lifecycle management, reduce churn, and drive significant revenue growth.
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Career

Work history

11-2024
Sr. Director, Customer Engagement Strategy and Activation
Semrush
7-2024 - 11-2024
Director, Relationship Manager - Corporate, Equine and Strategic Accounts
Covetrus
9-2021 - 7-2024
Director of Customer Success - Corporate Accounts
Covetrus
8-2019 - 8-2021
Director of Customer Success
Flexential
3-2019 - 8-2019
Enterprise Customer Success Manager
Flexential
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
MBA
Western Governors University
Bachelor of Science
Western Governors University
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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