Nicole Olsen

Captain
DISC Type : DS

Sr. Director, Customer Engagement Strategy and Activation at Semrush

Salt Lake City Metropolitan Area, United States

Overview

Nicole Olsen is the Sr. Director of Customer Engagement Strategy at Semrush, specializing in customer success and retention in B2B SaaS. With an MBA from Western Governors University, she has a proven track record of using data-driven insights to boost revenue growth and customer satisfaction.

Outside of her professional life, Nicole is a dedicated coach for her teenage daughters Olympic Weightlifting team. She values the life lessons that come from training and competition, embracing the fact that things dont always go as planned and focusing on the effort and journey.

Unique fact: Nicole had the honor of coaching her 13-year-old daughter at a National Olympic Weightlifting competition.

Personality Overview

Output-Driven

Planner & Achiever

Decisive But Calm

They are very professional in their approach and can weigh multiple perspectives together.  They might take some time to make their mind up but once they do, they don't change it easily. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Customer Engagement
Her current role focuses on leading customer engagement strategy, and her past experience involves creating strategies that significantly increased retention and satisfaction.
Data-Driven Strategy
She has consistently used data-driven insights and analytics in previous roles to optimize customer lifecycle management, reduce churn, and drive significant revenue growth.
Team Leadership
She emphasizes the importance of in-person team connection and collaboration, as shown by her post about a successful team gathering in Spain.

Media Appearances

Nicole has no verified media appearances

Work History

11-2024
Sr. Director, Customer Engagement Strategy and Activation at Semrush
7-2024 - 11-2024
Director, Relationship Manager - Corporate, Equine and Strategic Accounts at Covetrus
9-2021 - 7-2024
Director of Customer Success - Corporate Accounts at Covetrus
8-2019 - 8-2021
Director of Customer Success at Flexential
3-2019 - 8-2019
Enterprise Customer Success Manager at Flexential

Education

MBA from Western Governors University
Bachelor of Science from Western Governors University

More Information

Social Presence :

Prographics :

Exp : 9 Location : Salt Lake City Metropolitan Area, United States Job Level : Senior Designation : Sr. Director, Customer Engagement Strategy and Activation at Semrush
URL has been copied!

Insights For Selling To Nicole

During A Call Or A Meeting

DO's

  • Use phrases like 'your team deserves', 'best in class' etc.
  • Let them know of potential risks but suggest mitigation methods alongside
  • Focus on the results that your product produces, expect some strategic questions in return

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't go over them unless you are left with no other option
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nicole is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Nicole

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Nicole move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Nicole take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Nicole

Personality Compatibility


Other Semrush Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.