Nicole Radzievich Mertz

Critic
DISC Type : C

Vice President, Marketing, Communications & Research at Lehigh Valley Economic Development Corp.

Bethlehem, Pennsylvania, United States

Overview

Nicole has no verified overview

Personality Overview

Objective Thinker

Information Seeker

Critic

Unless the value is proven by data, they are unlikely to value fancy features.  They like to take decisions independently and do not seek others' support often. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Nicole has no verified topics they care about

Media Appearances

Nicole has no verified media appearances

Work History

3-2023
Vice President, Marketing, Communications & Research at Lehigh Valley Economic Development Corp.
2-2020 - 3-2023
Director of Market Research and Communications at Lehigh Valley Economic Development Corp.
5-2001 - 2-2020
Senior Reporter at The Morning Call
1-1998 - 6-2001
Staff Writer at Express-Times
9-1997 - 12-1997
Intern at Pennsylvania Legislative Correspondents' Association

Education

1993 - 1997
Bachelor's degree from Penn State University
1996 - 1996
Mass Communication/Media Studies fellowship from The University of Manchester

More Information

Social Presence :

Prographics :

Exp : 28 Location : Bethlehem, Pennsylvania, United States Job Level : Senior Designation : Vice President, Marketing, Communications & Research at Lehigh Valley Economic Development Corp.
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Insights For Selling To Nicole

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be formal and objective, they will appreciate it more

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Don’t try too hard to build a relationship with them
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nicole is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Nicole

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Nicole move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Nicole take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Nicole

Personality Compatibility


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