Nicole Radzievich Mertz in

Nicole Radzievich Mertz

Critic · DISC type C
Vice President, Marketing, Communications & Research at Lehigh Valley Economic Development Corp.
📍 Bethlehem, Pennsylvania, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
28 Years
Current Role
Vice President, Marketing, Communications & Research
Job Level
Senior
Location
Bethlehem, Pennsylvania, United States
Personality Overview

How Nicole shows up

Objective Thinker
Information Seeker
Critic

Unless the value is proven by data, they are unlikely to value fancy features. They like to take decisions independently and do not seek others' support often. It is very likely that they will negotiate pricing or other important terms.

Priorities

Topics Nicole cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

3-2023
Vice President, Marketing, Communications & Research
Lehigh Valley Economic Development Corp.
2-2020 - 3-2023
Director of Market Research and Communications
Lehigh Valley Economic Development Corp.
5-2001 - 2-2020
Senior Reporter
The Morning Call
1-1998 - 6-2001
Staff Writer
Express-Times
9-1997 - 12-1997
Intern
Pennsylvania Legislative Correspondents' Association
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
1993 - 1997
Bachelor's degree
Penn State University
1996 - 1996
Mass Communication/Media Studies fellowship
The University of Manchester
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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