Nicole Shedden in

Nicole Shedden

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Marketing Strategist (and marketing-related-stress reducer) at Shedden Marketing
📍 Lakewood, Ohio, United States

Nicole Shedden is a marketing strategist and founder of Shedden Marketing, specializing in content and digital marketing for the sailing industry. A graduate of Miami University with certifications in Content Marketing and HubSpot, she helps sailing organizations grow by making their messaging clear, concise, and compelling to attract and engage members.

A lifelong, third-generation competitive sailor, Nicole has successfully blended her personal passion with her profession. She and her family actively race Thistles, a 17-foot sailboat, traveling for competitions. This deep, personal understanding of the sailing world directly informs her marketing expertise.

She lives less than a mile from Lake Erie in Cleveland, which she considers the content marketing capital of the world.

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Experience
20 Years
Current Role
Marketing Strategist (and marketing-related-stress reducer)
Job Level
Junior
Location
Lakewood, Ohio, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Nicole cares about

Sailing Industry Marketing
Her entire business is dedicated to providing marketing strategies for sailing brands, from sail makers and manufacturers to one-design class associations.
Competitive Sailing
She is a third-generation, lifelong sailor who actively races Thistle sailboats with her family and has won multiple Women's Nationals championships.
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Career

Work history

10-2019
Marketing Strategist (and marketing-related-stress reducer)
Shedden Marketing
10-2018 - 10-2019
Marketing Manager
MAGNET: The Manufacturing Advocacy and Growth Network
9-2017 - 10-2018
Growth Analyst, Strategy, Marketing and Sales
MAGNET: The Manufacturing Advocacy and Growth Network
1-2015 - 9-2017
Marketing Strategist
Corporate United
6-2013 - 1-2015
Online Content Strategist
Corporate United
In the press

Media appearances

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Education
2001 - 2005
B.A.
Miami University
2004 - 2004
European Culture and Society
Miami University Dolibois European Center
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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