Nicole Shedden

Observer
DISC Type : ci

Marketing Strategist (and marketing-related-stress reducer) at Shedden Marketing

Lakewood, Ohio, United States

Overview

Nicole Shedden is a marketing strategist and founder of Shedden Marketing, specializing in content and digital marketing for the sailing industry. A graduate of Miami University with certifications in Content Marketing and HubSpot, she helps sailing organizations grow by making their messaging clear, concise, and compelling to attract and engage members.

A lifelong, third-generation competitive sailor, Nicole has successfully blended her personal passion with her profession. She and her family actively race Thistles, a 17-foot sailboat, traveling for competitions. This deep, personal understanding of the sailing world directly informs her marketing expertise.

She lives less than a mile from Lake Erie in Cleveland, which she considers the content marketing capital of the world.

Personality Overview

Assertive

Example Seeker

Curious

They often ask many questions and rely heavily on information and documentation.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally strong communicators and are not easy to convince.

Topics They Care About

Sailing Industry Marketing
Her entire business is dedicated to providing marketing strategies for sailing brands, from sail makers and manufacturers to one-design class associations.
Competitive Sailing
She is a third-generation, lifelong sailor who actively races Thistle sailboats with her family and has won multiple Women's Nationals championships.
Content Strategy
A certified content marketer, her core philosophy is creating clear, concise, and compelling person-to-person (P2P) content that communicates effectively and converts.

Media Appearances

Nicole has no verified media appearances

Work History

10-2019
Marketing Strategist (and marketing-related-stress reducer) at Shedden Marketing
10-2018 - 10-2019
Marketing Manager at MAGNET: The Manufacturing Advocacy and Growth Network
9-2017 - 10-2018
Growth Analyst, Strategy, Marketing and Sales at MAGNET: The Manufacturing Advocacy and Growth Network
1-2015 - 9-2017
Marketing Strategist at Corporate United
6-2013 - 1-2015
Online Content Strategist at Corporate United

Education

2001 - 2005
B.A. from Miami University
2004 - 2004
European Culture and Society from Miami University Dolibois European Center

More Information

Social Presence :

Prographics :

Exp : 20 Location : Lakewood, Ohio, United States Job Level : Junior Designation : Marketing Strategist (and marketing-related-stress reducer) at Shedden Marketing
URL has been copied!

Insights For Selling To Nicole

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Share testimonials from known people and give multiple examples of product value
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nicole is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Nicole

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Nicole move?

  • They like to analyze well and then make their decisions.
  • Can Nicole take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Nicole

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.