Nicole Shedden in

Nicole Shedden

Observer · DISC type ci
Marketing Strategist (and marketing-related-stress reducer) at Shedden Marketing
📍 Lakewood, Ohio, United States

Nicole Shedden is a marketing strategist and founder of Shedden Marketing, specializing in content and digital marketing for the sailing industry. A graduate of Miami University with certifications in Content Marketing and HubSpot, she helps sailing organizations grow by making their messaging clear, concise, and compelling to attract and engage members.

A lifelong, third-generation competitive sailor, Nicole has successfully blended her personal passion with her profession. She and her family actively race Thistles, a 17-foot sailboat, traveling for competitions. This deep, personal understanding of the sailing world directly informs her marketing expertise.

She lives less than a mile from Lake Erie in Cleveland, which she considers the content marketing capital of the world.

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Experience
20 Years
Current Role
Marketing Strategist (and marketing-related-stress reducer)
Job Level
Junior
Location
Lakewood, Ohio, United States
Personality Overview

How Nicole shows up

Assertive
Example Seeker
Curious

They often ask many questions and rely heavily on information and documentation. They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally strong communicators and are not easy to convince.

Priorities

Topics Nicole cares about

Sailing Industry Marketing
Her entire business is dedicated to providing marketing strategies for sailing brands, from sail makers and manufacturers to one-design class associations.
Competitive Sailing
She is a third-generation, lifelong sailor who actively races Thistle sailboats with her family and has won multiple Women's Nationals championships.
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Career

Work history

10-2019
Marketing Strategist (and marketing-related-stress reducer)
Shedden Marketing
10-2018 - 10-2019
Marketing Manager
MAGNET: The Manufacturing Advocacy and Growth Network
9-2017 - 10-2018
Growth Analyst, Strategy, Marketing and Sales
MAGNET: The Manufacturing Advocacy and Growth Network
1-2015 - 9-2017
Marketing Strategist
Corporate United
6-2013 - 1-2015
Online Content Strategist
Corporate United
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2001 - 2005
B.A.
Miami University
2004 - 2004
European Culture and Society
Miami University Dolibois European Center
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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