Nicole Sundin

Evaluator
DISC Type : scd

Chief Product Officer at Axio

Minneapolis, Minnesota, United States

Overview

Nicole Sundin is the Chief Product Officer at Axio, specializing in usable security and human-centered design. A "Top 50 Woman in SaaS, " she is known for inserting UX philosophies into the customer lifecycle to drive revenue. People often describe her as analytical, innovative, and a joy to work with.



She has a passion for teaching and considers her favorite part of her job to be communicating complex cybersecurity concepts to a wide audience.

Personality Overview

Fast But Analytical

Hard To Convince

Thorough Evaluator

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Usable Security
A core focus of her career, she champions human-centered design, believing that when security controls are more usable, they are more likely to be adopted.
Cyber Risk Quantification
Her recent focus at Axio involves helping organizations quantify cyber risk in financial terms to communicate its business impact clearly to executives and boards.
Women in Cybersecurity
Believes women in leadership have an obligation to mentor other women, and she publicly advocates for pay transparency to address the gender gap.

Media Appearances

Interview with Nicole Sundin, CPO at Axio on SEC compliance, usable security, and setting up risk management programs. Featured in BrakeSec (brakeingsecurity.com)

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Nicole Sundin, Author at Axio. Featured in Axio Insights

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Work History

5-2023
Chief Product Officer at Axio
11-2020 - 5-2023
SVP of Product Management and UX at Axio
7-2019 - 11-2020
Director of UX and Product Management at Thycotic
7-2018 - 11-2020
Product Manager & Head of UX at Thycotic
5-2012 - 7-2018
Principal Consultant at NET ESOLUTIONS CORPORATION

Education

Nicole has no verified education history

More Information

Social Presence :

Prographics :

Exp : 13 Location : Minneapolis, Minnesota, United States Job Level : Leadership Designation : Chief Product Officer at Axio
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Insights For Selling To Nicole

During A Call Or A Meeting

DO's

  • Showcase how you can impact results but also make sure that you share detailed information too
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nicole is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Nicole

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Nicole move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Nicole take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Nicole

Personality Compatibility


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