Nicole Thirlwell

Energizer
DISC Type : I

Head of Digital Experience at Wave

United Kingdom

Overview

Nicole Thirlwell is the Head of Digital Experience at Wave, where she has built her career through various roles including Head of Customer Journeys & Change and Change Manager. Her background includes a Bachelor of Laws from Northumbria University, giving her a unique analytical perspective on digital strategy and customer interaction.


Her entire career progression from Process Improvement Manager to a leadership role has been within Wave.

Personality Overview

Big Picture Person

Relationship Oriented

Imaginative

They are naturally enthusiastic, so take their promise with a pinch of salt.  They excel at seeing the bigger picture, and the long-term impact of their decisions. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Digital Experience
As the Head of Digital Experience, her primary focus is on shaping and enhancing the company's online customer interactions and digital strategy.
Customer Journeys
A previous role as Head of Customer Journeys & Change highlights her expertise in mapping, analyzing, and improving the end-to-end customer lifecycle.
Change Management
Having held multiple roles like Senior Change Manager, she is experienced in leading organizational transitions and implementing new processes effectively.

Media Appearances

Nicole has no verified media appearances

Work History

12-2025
Head of Digital Experience at Wave
10-2023 - 1-2026
Head of Customer Journeys & Change at Wave
5-2022 - 10-2023
Senior Change Manager at Wave
8-2020 - 5-2022
Change Manager at Wave
9-2019 - 8-2020
Process Improvement Manager at Wave

Education

2007 - 2011
Bachelor of Laws - LLB from Northumbria University

More Information

Social Presence :

Prographics :

Exp : 14 Location : United Kingdom Job Level : Mid-senior Designation : Head of Digital Experience at Wave
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Insights For Selling To Nicole

During A Call Or A Meeting

DO's

  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Talk about their team and how your product will help them do things better and easier
  • Be friendly and entertaining in your conversation

DONT's

  • Avoid overloading them with too much detail
  • Don’t be excessively objective, be a storyteller
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nicole is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Nicole

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Nicole move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Nicole take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Nicole

Personality Compatibility


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