Nicole Thirlwell in

Nicole Thirlwell

Energizer · DISC type I
Head of Digital Experience at Wave
📍 United Kingdom

Nicole Thirlwell is the Head of Digital Experience at Wave, where she has built her career through various roles including Head of Customer Journeys & Change and Change Manager. Her background includes a Bachelor of Laws from Northumbria University, giving her a unique analytical perspective on digital strategy and customer interaction.

Her entire career progression from Process Improvement Manager to a leadership role has been within Wave.

Read the full overview →
Experience
14 Years
Current Role
Head of Digital Experience
Job Level
Mid-senior
Location
United Kingdom
Personality Overview

How Nicole shows up

Big Picture Person
Relationship Oriented
Imaginative

They are naturally enthusiastic, so take their promise with a pinch of salt. They excel at seeing the bigger picture, and the long-term impact of their decisions. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Priorities

Topics Nicole cares about

Digital Experience
As the Head of Digital Experience, her primary focus is on shaping and enhancing the company's online customer interactions and digital strategy.
Customer Journeys
A previous role as Head of Customer Journeys & Change highlights her expertise in mapping, analyzing, and improving the end-to-end customer lifecycle.
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Career

Work history

12-2025
Head of Digital Experience
Wave
10-2023 - 1-2026
Head of Customer Journeys & Change
Wave
5-2022 - 10-2023
Senior Change Manager
Wave
8-2020 - 5-2022
Change Manager
Wave
9-2019 - 8-2020
Process Improvement Manager
Wave
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2007 - 2011
Bachelor of Laws - LLB
Northumbria University
Social presence
in
Behavioral profile

DISC profile (public)

I

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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