Nicole Wood

Questioner
DISC Type : c

Chief Financial Officer at Creative Flooring Solutions Inc.

Halifax, Nova Scotia, Canada

Overview

Nicole is a Chartered Professional Accountant with over two decades of financial leadership experience in both private and public sectors. As CFO, she is recognized for her strong analytical skills in financial reporting, risk management, and strategic leadership. People she has worked with praise her attention to detail.

She follows national economic and demographic trends and has an interest in topics like peer learning and leadership development. Her focus is on tackling new challenges and fostering growth through innovation.

At a previous company, she was instrumental in developing accounting systems that supported membership growth from 270 to over 1200 members.

Personality Overview

Price-Sensitive

Value Seeker

Cautious & Analytical

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Strategic Finance
As a multi-time CFO, she has extensive experience in corporate finance, budgeting, and providing strategic leadership to drive business growth.
Process Improvement
She has a background in developing internal processes and controls, including implementing systems like Salesforce to manage significant organizational growth.
Leadership Development
Her background with MacKay CEO Forums and social media activity around peer learning and leadership suggest a passion for executive growth.

Media Appearances

Nicole has no verified media appearances

Work History

7-2023
Chief Financial Officer at Creative Flooring Solutions Inc.
2-2022 - 5-2023
Chief Financial Officer at Sixth Wave Innovations Inc.
5-2021 - 2-2022
Director of Finance at Sixth Wave Innovations Inc.
3-2014 - 3-2021
Director, Finance at MacKay CEO Forums
2010 - 2014
CFO at First Mexican Gold Corp

Education

1986 - 1990
Honours Bachelor of Commerce from Lakehead University
Education details unavailable from Chartered Professional Accountants of Canada (CPA Canada)

More Information

Social Presence :

Prographics :

Exp : 28 Location : Halifax, Nova Scotia, Canada Job Level : Leadership Designation : Chief Financial Officer at Creative Flooring Solutions Inc.
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Insights For Selling To Nicole

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Tell them that you will come back if you don’t have a good answer for a question
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nicole is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Nicole

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Nicole move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Nicole take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Nicole

Personality Compatibility


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