Nicole Woods in

Nicole Woods

Initiator · DISC type Di
Head of Product at Valpak
📍 Raleigh, North Carolina, United States

Nicole is a product and technology leader with 25 years of experience in data products, MarTech, and retail technology platforms. A graduate of UNC Kenan-Flaglers MBA program, she specializes in product-led growth and is described by colleagues as a collaborative and amazing strategist. She currently serves as the Head of Product at Valpak.

Outside of her direct professional responsibilities, Nicole is a strong advocate for positive workplace culture and team recognition. She emphasizes the importance of valuing employees and fosters strong professional relationships within her network, showing a genuine appreciation for the people she works with and supports in the industry.

Unique fact: Nicole believes that "Responsibility without accountability doesnt mean what you think it does. "

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Experience
3 Years
Current Role
Head of Product
Job Level
Mid-senior
Location
Raleigh, North Carolina, United States
Personality Overview

How Nicole shows up

Impact-Oriented
Confident
Conviction Driven

They usually prefer to drive the conversation. They don’t mind taking a stand if they believe in something. They respond well to objective pitches but also attach some value to relationships.

Priorities

Topics Nicole cares about

Product-Led Growth
Her professional headline and focus is on using product-led strategies to grow Data, MarTech, and RetailTech platforms.
Data-Driven Marketing
She has extensive experience designing consumer-focused data products and AI-enabled marketing automation to help advertisers identify and reach their ideal customers.
+4 more topics Login to view topics
Career

Work history

9-2022
Head of Product
Valpak
Head of Product, Monetization Technology
OpenWeb
Chief Product Officer
WhatCounts
Director, Commerce Product Integrations
Oracle
VP, Product Management
CafePress Inc.
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
MBA
UNC Kenan-Flagler Business School
Bachelor of Engineering
Dalhousie University
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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