Nicole Woods in

Nicole Woods

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Head of Product at Valpak
📍 Raleigh, North Carolina, United States

Nicole is a product and technology leader with 25 years of experience in data products, MarTech, and retail technology platforms. A graduate of UNC Kenan-Flaglers MBA program, she specializes in product-led growth and is described by colleagues as a collaborative and amazing strategist. She currently serves as the Head of Product at Valpak.

Outside of her direct professional responsibilities, Nicole is a strong advocate for positive workplace culture and team recognition. She emphasizes the importance of valuing employees and fosters strong professional relationships within her network, showing a genuine appreciation for the people she works with and supports in the industry.

Unique fact: Nicole believes that "Responsibility without accountability doesnt mean what you think it does. "

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Experience
3 Years
Current Role
Head of Product
Job Level
Mid-senior
Location
Raleigh, North Carolina, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Nicole cares about

Product-Led Growth
Her professional headline and focus is on using product-led strategies to grow Data, MarTech, and RetailTech platforms.
Data-Driven Marketing
She has extensive experience designing consumer-focused data products and AI-enabled marketing automation to help advertisers identify and reach their ideal customers.
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Career

Work history

9-2022
Head of Product
Valpak
Head of Product, Monetization Technology
OpenWeb
Chief Product Officer
WhatCounts
Director, Commerce Product Integrations
Oracle
VP, Product Management
CafePress Inc.
In the press

Media appearances

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Education
MBA
UNC Kenan-Flagler Business School
Bachelor of Engineering
Dalhousie University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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