Niels Hoekman

Captain
DISC Type : DS

CEO & Founder at CISA

Netherlands

Overview

Niels is the Founder and CEO of CISA B. V. , a cybersecurity firm focused on delivering results without overhead. With a background at industry leaders like Palo Alto Networks and IBM, he is an outspoken authority on cloud security who famously won a court case against a former employer for unethical practices. Colleagues describe him as strategic, creative, and data-driven.

Outside of cybersecurity, Niels is a content creator and outspoken advocate for systemic reform in the Netherlands youth care services. He uses his social media presence to voice his opinions on topics ranging from authentic communication to Dutch economic and political issues, showing a willingness to speak his mind on uncomfortable truths.

He is a former Gucci model.

Personality Overview

Dynamic But Sincere

Planner & Achiever

Long-Term Thinker

They might take some time to make their mind up but once they do, they don't change it easily.  They are very professional in their approach and can weigh multiple perspectives together. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

No-BS Cybersecurity
His company, CISA, was founded on the principle of cutting through the noise and delivering real security results without unnecessary overhead or inflated costs.
Ethical Accountability
He has a history of whistleblowing against unsafe practices and successfully took a major cybersecurity company to court and won, reinforcing his commitment to integrity.
Youth Care Reform
He is an outspoken public advocate for systemic reform in the Netherlands' youth care system (Jeugdzorg), a topic he is deeply and personally passionate about.

Media Appearances

Niels has no verified media appearances

Work History

11-2024
CEO & Founder at CISA
9-2022 - 12-2024
Cloud Security Lead - Netherlands at Palo Alto Networks
8-2017 - 11-2024
Founder at Social Sales Agency
12-2021 - 8-2022
Enterprise Account Executive BeNeLux at Sysdig
6-2018 - 12-2021
Major Account Manager at Check Point Software Technologies, Ltd.

Education

2004 - 2008
HAVO from De Waerdenborch

More Information

Social Presence :

Prographics :

Exp : 8 Location : Netherlands Job Level : Leadership Designation : CEO & Founder at CISA
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Insights For Selling To Niels

During A Call Or A Meeting

DO's

  • Focus on the results that your product produces, expect some strategic questions in return
  • Use phrases like 'your team deserves', 'best in class' etc.
  • Come across as a trustworthy professional and be respectful, they usually know their game

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't go over them unless you are left with no other option
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Niels is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Niels

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Niels move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Niels take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Niels

Personality Compatibility


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